SBD/Closing Bell

Fox Also To Launch New Mobile App Similar To WatchESPN

Fox Sports as part of their announcement today around the forthcoming Fox Sports 1 cable channel said it plans in August to launch Fox Sports Go, a comprehensive mobile application streaming content from Fox Sports, Fox Sports 1 and the company's 22 RSNs. Also included in the app will be scores, highlights, news, stats, and other basic material. The product, similar to ESPN's WatchESPN, will allow for mobile viewing on an authenticated basis, with more than 1,000 live games and events planned for the first year.

"Ultimately, the goal is to be able to watch everything from Fox (Sports) on an authenticated basis," said Fox Sports co-President & co-COO Randy Freer. Fox Sports' recent programming and distribution agreements have contemplated a TV Everywhere strategy deployed through a product such as Fox Sports Go, Freer said. "We think we're going to have a powerful mobile product in the market, where everything is unified in this single product, instead of scattered through a handful of various apps," he said. Fox Sports Go will be able for iOS and Android devices and the mobile web.
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