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MLBAM Nearly Doubles Size Of Second Annual Fan Upfront Event
Published February 26, 2013
MLBAM tonight will hold its second annual fan upfront for invited fans in N.Y., serving as a preview for its suite of upcoming products for the '13 MLB season, including MLB.TV and the MLB.com At Bat and At The Ballpark mobile apps. The company expects more than 350 people for the session, nearly twice the turnout for last year's inaugural event. MLBAM President & CEO Bob Bowman will again be among the scheduled speakers. The upfront is thought to be unique among pro sports properties as a fan-driven, digitally focused event.