SBD/Closing Bell

TNT’s NBA All-Star Game Viewership Up 13%; Miami Top Local Market

TNT finished with a 4.6 U.S. rating and 8.0 million viewers for its telecast of the NBA All-Star Game yesterday, up 5% and 13%, respectively, from a 4.4 rating and 7.1 million viewers last year. The telecast peaked at a 5.0 rating from 9:30-9:45pm ET. TNT saw increases among adults 18-49 and 25-54, as well as among males 18-49 and 25-54. Miami-Ft. Lauderdale led all markets with a 12.6 local rating, followed by San Antonio (9.9) and Memphis (9.7). Host market Houston ranked sixth (TNT).

NBA ALL-STAR GAME AUDIENCE TREND ON TNT
YEAR
RATING
VIEWERS (000)
LOCATION
'13
4.6
8,000
Houston
'12
4.4
7,070
Orlando
'11
5.2
9,093
L.A.
'10
3.8
6,846
Dallas
'09
4.5
7,621
Phoenix
'08
3.8
6,334
New Orleans
'07
4.2
6,843
Las Vegas
'06
4.3
7,070
Houston
'05
4.9
8,082
Denver
'04
5.1
8,190
L.A.

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