SBD/Closing Bell

HBO Launching New Branding, Graphics For Boxing Franchises

HBO on Saturday will launch a new branding campaign for its sports and pro boxing divisions in conjunction with the "World Championship Boxing" telecast of the Adrian Boner-Gavin Rees lightweight championship fight. The effort will include new graphics for "WCB," "Boxing After Dark" and "HBO PPV," and it "fully incorporates the traditional HBO logo into all three franchises." HBO Sports President Ken Hershman said that this "better integrates the boxing shows into the overall HBO brand" (, 2/12).
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