Menu
Closing Bell

Under Armour Unveils New Global Campaign With 60-Second Spot

Under Armour today launched “I WILL,” the brand’s biggest global marketing campaign to date. The campaign features a 60-second spot that includes Nationals CF Bryce Harper, Bobcats G Kemba Walker, WTAer Sloane Stephens and boxer Saul "Canelo" Alvarez. The spot debuted online today and will make its TV debut Saturday during TNT’s NBA All-Star Weekend coverage. UA President, Chair & CEO Kevin Plank and COO Kip Fulks introduced the new campaign in N.Y. today alongside Texans RB Arian Foster (UA).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/02/12/Under-Armour.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Closing-Bell/2013/02/12/Under-Armour.aspx

CLOSE