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Starter Relaunches Satin Jackets With Super Bowl As Springboard

Starter today formally announced the re-launch of the brand's famed satin jackets "with the Super Bowl as a backdrop and licenses from the NFL, NBA and NCAA." Former NFLer Carl Banks’ G-III Apparel Group is bringing back the "once-ubiquitous" jacket with Iconix Brand Group, which has owned the Starter trademark since '07. A Super Bowl-themed version will be sold this week in New Orleans. Starter is "beefing up its signage inventory and has deals with 12 NBA teams and some NCAA basketball programs" (SPORTSBUSINESS JOURNAL, 1/28 issue).
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