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IMG Wins WVU Multimedia Rights, Previously Managed In-House
Published January 23, 2013
IMG College won the bid over as many as nine contenders, including Learfield Sports, Nelligan Sports, CBS Collegiate Sports Properties, Fox Sports Net, Front Row Marketing, Legends Sales and Marketing, XOS Digital and West Virginia Radio Corp. IMG College’s contract with WVU will kick in July 1, and the agency already has begun a search for a GM.