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Bettman Encouraged By Early-Season NHL TV, Attendance Numbers
Published January 23, 2013
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Bettman, who has been to four games in five nights, credited the league's clubs with effectively reaching out to the fans. "We really thought that it was most important initially that the fans reconnect with their teams," he said. "We took out ads in every market nationally in Canada and the U.S. But we thought it was more important initially that all of our efforts be focused on backstopping the clubs as they reached out." Bettman pointed to clubs' efforts to discount tickets, food and merchandise for helping draw a connection to the fans.