Finish Line's Earnings Drop In Q4 Wheaties Ads Spotlight Legendary Bowler Airbnb Signs On For '16 Games MLS Reaches TV Deal With Brazil's Globosat NCAA Tourney Continues Record Ratings National Women's Hockey League Created TaylorMade-Adidas Golf CEO Steps Down Unions, Inglewood NFL Developers Reach Deal Classified Advertisements Grassroots Approach Spurred United's MLS Expansion
Upcoming Conferences and Events
NASCAR, ExxonMobil Renew Deal, Extending Mobil 1 Sponsorship
Published January 21, 2013
Terms of the deal "weren't available," but the previous deal was valued at more than $1.5M a year. It is the "second renewal Mobil 1 has signed since it struck a six-year agreement to replace Unocal 76 as the sport's official lubricant" in '03 (SPORTSBUSINESS JOURNAL, 1/21 issue).