NFL Network Averages Best Audience Since It Began Showing Games
Published December 18, 2012
NFL Network averaged a 4.0 U.S. rating and 6.4 million viewers for its expanded slate of 13 games this season (excluding over-the-air figures), marking the net’s best audience since it began airing regular-season games in '06. This year marks the fourth straight year NFL Net has set a new audience record and the first in which it did not air a game on a Saturday night. Compared to last year’s numbers, NFL Net saw an 11% ratings jump and a 3% viewership jump. Including over-the-air numbers, NFL Net averaged a 4.6 rating and 7.3 million viewers.
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Each Thursday night game on the net earned the distinction of being that day’s most-viewed program on cable. Three of NFL Network’s 10 most-watched games aired this season. Bears-Packers on Sept. 13 led the way with a 5.3 rating and 8.6 million viewers, marking the net’s fourth best audience all-time.