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Fox Sports Execs Meet With Speed Over Planned Rebranding Effort
Published December 5, 2012
Fox Sports plans to convert Speed, which is in 81 million homes, into Fox Sports 1 by August, according to a recent report in SportsBusiness Journal. The conversion was written into recent TV rights agreements that Fox cut with MLB and NASCAR, and the company recently began sharing a five- to 10-minute "sizzle reel" with sports and media execs touting its plans for the new channel. Fox Sports still has not confirmed its plans for Speed publicly.