Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
Upcoming Conferences and Events
Fox Sports Execs Meet With Speed Over Planned Rebranding Effort
Published December 5, 2012
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Fox Sports plans to convert Speed, which is in 81 million homes, into Fox Sports 1 by August, according to a recent report in SportsBusiness Journal. The conversion was written into recent TV rights agreements that Fox cut with MLB and NASCAR, and the company recently began sharing a five- to 10-minute "sizzle reel" with sports and media execs touting its plans for the new channel. Fox Sports still has not confirmed its plans for Speed publicly.