Published October 8, 2012
Fox Sports Interactive Media property Yardbarker has signed a large-scale marketing partnership with Prilosec OTC to promote the heartburn medication brand's new flavor-coated Wildberry version of the pill. Yardbarker will produce a blog
that will include a series of short online videos promoting the product featuring comedian Larry The Cable Guy
on-site at four major sporting events. The chosen events include yesterday's Sprint Cup Series race at Talladega, the Nov. 11 Phoenix Sprint Cup Series race, the Michigan-Nebraska football game on Oct. 29, and the Lions-Packers game on Dec. 9.