Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, is shooting creative today and tomorrow with Giants WR Victor Cruz
at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, including Reggie White
, John Elway
, Terrell Davis
, Donovan McNabb
and Brian Urlacher
, in the effort, along with their moms, but dropped the campaign prior to the '08 season amidst slumping soup sales.