SBD/Closing Bell

Giants WR Victor Cruz To Star In Campbell's "Mama's Boys" Campaign

Campbell Soup Co. is reviving the “Mama’s Boys” campaign for its Chunky Soup brand. Campbell’s, an NFL sponsor since '98, is shooting creative today and tomorrow with Giants WR Victor Cruz at Red Bull Arena in Harrison, N.J. From '02-08, the soup brand used NFLers, including Reggie White, John Elway, Terrell Davis, Donovan McNabb and Brian Urlacher, in the effort, along with their moms, but dropped the campaign prior to the '08 season amidst slumping soup sales.
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug