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Closing Bell

NASCAR, American Ethanol Launch Promo Campaign, Sweepstakes

NASCAR and its partner American Ethanol on Friday launched a comprehensive campaign to raise awareness of American Ethanol among NASCAR fans. Activation of the effort, which runs through Aug. 31, includes media buys on TNT's NASCAR coverage and on NASCAR.com. There also will be title sponsorships of Camping World Truck Series races at Iowa and Chicagoland and experiential activation. A 30-second national TV commercial will feature drivers Austin Dillon and Kevin Harvick, and a Facebook sweepstakes will give away three Chevy Silverado trucks and other prizes (THE DAILY).

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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