America's Best Racing Ramps Up Marketing Of I'll Have Another's Jockey
Published May 24, 2012
ABR is producing 50,000 “Uno Mas, Mario!” placards that will be handed out at Belmont Park on June 9, as well as distributed at racetracks and select casinos around the county. Additionally, ABR is in talks with a retailer about selling the “Uno Mas, Mario!” T-shirts, which feature I’ll Have Another’s racing silk colors of purple and white, Panus said. ABR has also rented a cookie truck to hand out cookies with the message “Uno Mas, Mario!” and “I’ll Have Another” in Manhattan the week leading up to the Belmont Stakes.