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Closing Bell

IOC Unveils "Show Your Best" Marketing Campaign, Contest

The IOC today unveiled its "Show Your Best" integrated marketing campaign. The effort includes a contest giving entrants a chance to be part of an Olympic TV spot and win a trip to the '12 London Games, in addition to other prizes. The IOC is working with Olympic broadcasters to promote the initiative with a spot depicting historic Olympic moments. Throughout the spot, a yellow line symbolizes the threshold of achievement people set for themselves (IOC).

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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