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Closing Bell

NFL Hosting Fantasy Football Draft Among Several Media Agencies

The NFL tonight will host its sixth annual fantasy football draft “among the employees of leading media agencies.” More than 250 media buyers and planners, “along with other guests, are expected” to attend tonight’s event at Manhattan’s Edison Hotel. The attendees work at 16 media agencies, and tonight “gives the NFL a chance to forge closer ties with the people facing the league across the negotiating table as the NFL sells commercial time and ad space.” The event also is “meant as a curtain-raiser for the process of buying commercial time during the important fourth quarter of the year” (NYTIMES.com, 8/25).

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