ESPN Tonight To Debut First "MNF" TV Spot Of '11 Season

ESPN tonight will debut the first TV spot in its "Is It Monday Yet?" campaign ahead of the '11 "Monday Night Football" season. The ad, titled "Animal Control," is the first of three 30-second and two 15-second spots created by ESPN Consumer Marketing and Wieden + Kennedy, N.Y. Other upcoming spots – “Plumber,” “Construction Worker,” “Food Inspector,” and “Police Officer” – will play off a similar theme and debut closer to ESPN’s Sept. 12 regular-season doubleheader (ESPN).

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