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Spin Master Ltd. Announces Exclusive NASCAR Toy Licensing Deal

Spin Master Ltd. today announced a multiyear deal with NASCAR Team Properties to become NASCAR's primary toy licensee. The deal gives Spin Master exclusive licensing rights for replica vehicles, play sets, action figures, remote control items and other toys (Spin Master Ltd.).

This is NASCAR's "first exclusive toy licensing agreement" and the "fourth major agreement signed by NASCAR Properties," which is the sanctioning body's licensing trust. The company will pay NASCAR Properties a "licensing fee and royalties, and commit to specific marketing and promotional spending" (SPORTSBUSINESS JOURNAL, 6/13 issue).

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