World Of Outlaws Agency Challenge Held Tonight Near Charlotte
Published June 7, 2011
WRG hopes the event, also offering cornhole, beer and BBQ, will help kick off the summer season for motorsports marketing, said company CMO Ben Geisler. “We’ve had good relationships with a number of agencies over the years, but there’s some that we haven’t worked with and people are always changing,” Geisler said. “This gave us an opportunity to put World of Outlaws and dirt track racing on everyone’s radar as they get ready to begin 2012 planning.” More than 150 people are expected to attend the Agency Challenge, a much better turnout than WRG anticipated, said Geisler. Agencies participating in tonight’s race are: Octagon, IMG, GMR Marketing, HMS, The Marketing Arm, HMS Worldwide, Retail Sports Marketing, Bulldawg Marketing and HB&M Sports.