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Closing Bell

NBA Renews Deals With 2K, EA Sports For Licensed Video Games

The NBA today formally announced multiyear extensions of its deals with Take-Two Interactive Software and Electronic Arts to develop, publish and distribute licensed video games. The agreements cover simulation and arcade-style games on consoles, online and mobile platforms. 2K Sports and EA Sports each will have the rights to use NBA teams and players (NBA).

For EA, the extension "gives the company sufficient runway to recoup a multimillion-dollar investment it has made in retooling its troubled NBA simulation game franchise, most recently called 'NBA Elite.'" EA Sports "will take another year off from releasing a simulation game and put out a new title in that category in the fall of 2012" (SPORTSBUSINESS JOURNAL, 5/23 issue).

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