SBD/Closing Bell

TruTV Averages 1.3 Million Viewers For NCAA Tournament Games

truTV averaged a 0.8 U.S. fast-national Nielsen rating and 1.268 million viewers for last night’s NCAA men’s basketball tournament doubleheader. The early window featuring UNC-Asheville’s OT win over Arkansas-Little Rock from 6:30-9:24pm ET earned a 0.8 rating and 1.200 million viewers, while the late window from 9:45pm-12:02am featuring Clemson-UAB earned a 0.9 rating and 1.354 million viewers. Last year, ESPN earned a 0.8 rating and 1.053 million viewers for the opening-round game featuring Arkansas-Pine Bluff and Winthrop.

By comparison, last week during the same window (6:30pm-12:00am), truTV averaged a 0.8 U.S. rating and 1.210 million viewers for a slate of programs including six episodes of “Hardcore Pawn” and an episode each of “Cops,” “Lizard Lick Towing,” “Southern Fried Stings” and “TruTV Presents: World’s Dumbest.” The figures for last night's games are also up 15% from truTV's average audience during the same window since the start of '11.
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