Heads Up Football Not Effective As Claimed New Russell Wilson Men's Wear, Poster Twitter Stumbles Again In Q2 Durant Cheered In Team USA Game Saints Part Of West Virginia Relief Effort Federal Funds For Civic Arena Site Project Puma Beats Expectations In Q2 Brickyard 400 Rebounds From Low '15 Audience Bettman Denies CTE-Concussions Link
Citi Signs Deal With NBC, USOC As '12 Games Advertiser/Sponsor
Published March 10, 2011
The deal is the second of three NBC and the USOC hope to cut in the banking category. The parties recently signed TD Ameritrade as an official online brokerage. They are working to find a wealth management partner as well. This is the first time NBC and the USOC have partnered to sell an integrated package that includes media and marketing rights, and USOC officials are encouraged by the results of the collaboration.
Read the full story.