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Citi Signs Deal With NBC, USOC As '12 Games Advertiser/Sponsor
Published March 10, 2011
The deal is the second of three NBC and the USOC hope to cut in the banking category. The parties recently signed TD Ameritrade as an official online brokerage. They are working to find a wealth management partner as well. This is the first time NBC and the USOC have partnered to sell an integrated package that includes media and marketing rights, and USOC officials are encouraged by the results of the collaboration.
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