Foot Locker Ad Puts Lillard In Spotlight Minding My Business With Ryan Huzjak NCAA OKs Unlimited Meals For Athletes A's Negotiating 10-Year Coliseum Lease Bruins, Celtics Headed In Opposite Directions Selig Praises New Replay System WrestleMania PPV Strong Despite WWE Net Blues Ink Four Postseason Presenting Sponsors Executive Transactions Big East Signs Lease For New HQ
Upcoming Conferences and Events
Citi Signs Deal With NBC, USOC As '12 Games Advertiser/Sponsor
Published March 10, 2011
The deal is the second of three NBC and the USOC hope to cut in the banking category. The parties recently signed TD Ameritrade as an official online brokerage. They are working to find a wealth management partner as well. This is the first time NBC and the USOC have partnered to sell an integrated package that includes media and marketing rights, and USOC officials are encouraged by the results of the collaboration.
Read the full story.