CBS College Sports Network Will Rebrand As CBS Sports Network

CBS Sports today announced that CBS College Sports Network will be rebranded as CBS Sports Network, effective April 4. The rebranding was done to "better capitalize on the CBS Sports brand overall," said CBS Sports Exec VP and network President David Berson. "It's about taking advantage of the great brand that we have in CBS Sports and aligning the properties more closely than we have in the past."

There will be no immediate changes to the network's programming as a result of the name change, nor are there any current plans for additional CBS Sports properties to be shifted to the net. "The content at this point is not changing," Berson said. "We're still dedicated to college sports, and no one has plans of decreasing our college sports coverage." However, he did acknowledge that the name change allows for a potential expansion of the network's content in the future.

Berson also noted the rebranding would not impact any rights deals CBS College Sports has with conferences, including the Mountain West Conference and Conference USA.