Super Bowl Sets Per Cap Record Of $89 At Cowboys Stadium
Published February 7, 2011
Cowboys Stadium concessionaire Legends Hospitality Management reported a food and beverage per cap of $89 for last night’s Super Bowl, setting a record for the 45-year-old event, according to Legends officials. The per cap covers spending for premium dining in the suites and clubs, as well as general concessions inside the stadium. It also includes the Party Plaza outside the facility, where fans paid $200 to watch the game on a big screen. Legends’ per cap reflects total spending of $8.1M on food and drink for paid attendance of 91,060. Official game attendance was 103,219, which includes 12,159 credentialed attendees.
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