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BBVA Will Title Sponsor This Year's NBA All-Star Celebrity Game

The NBA and BBVA today announced that the financial firm will be the title sponsor of the '11 BBVA NBA All-Star Celebrity Game on Friday, Feb. 18. BBVA, which is also the league's official bank sponsor, will have prominent center-court exposure at the game. In addition, BBVA will help refurbish an L.A.-area middle school during the All-Star Day of Service. This year's game, which will air live on ESPN, will feature celebrities such as Justin Bieber, Jason Alexander and ESPN's Bill Simmons.

The league today also unveiled details of NBA Troop Hoop, its interactive program aimed at youth ages 6-12. The program, developed in conjunction with Cartoon Network and The Geppetto Group, N.Y., will include digital, print and TV components (THE DAILY).

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