| | The Daily Insider
Afternoon News & Headlines
Wednesday, October 27, 2004
4:00pm ET | |
| |
| • | Ameriquest Mortgage Expands Sports-Marketing Portfolio With Seahawks Deal |
| • | Dew Action Sports Tour Unveils Inaugural Schedule And Title Sponsors |
| • | Fox Pulling For The Cardinals As Red Sox Look To Sweep The World Series? |
| • | Fortelligent Today Announces Sponsorship Deal With PGA Tour Championship |
| • | Shaq Featured On Cover Of Another National Magazine’s NBA Preview Issue |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
SEAHAWKS INK SPONSORSHIP DEAL WITHAMERIQUEST MORTGAGE
NFL sponsor AmeriquestMortgage today announced a sponsorship deal with the Seahawks, becoming theofficial mortgage company of the team. Ameriquest receives signage and kiosks at Qwest Field, as well as use ofthe team’s marks. The Seahawks join theBroncos, Texans, Colts, Vikings, Saints, Jets, Chargers and 49ers as NFL teamswith Ameriquest deals. In ’04,Ameriquest has expanded its sports-marketing portfolio in league deals with theNFL and MLB, team deals across the two sports and naming rights for the MLBRangers’ ballpark (THE DAILY).
DEW ACTION SPORTS TOUR UNVEILS SCHEDULE,TITLE SPONSORS
The Dew Action Sports Tourtoday unveiled its ’05 schedule. Thetour has multiyear agreements with all five sites. NBC, which co-owns the tour with ClearChannel, plans to broadcast 19 hours of mostly live coverage of theseason. The tour projects attendance of100,000 at each stop. The followingdetails the ’05 season (Dew Action SportsTour):
| DATES | CITY | VENUE | TITLE SPONSOR |
| June 8-12 | Louisville | Kentucky Expo Center | Panasonic |
| July 6-10 | Denver | Pepsi Center | Right Guard Xtreme |
| August 17-21 | Portland | Rose Quarter | Vans |
| September 7-11 | San Jose | HP Pavilion | Toyota |
| October 12-16 | Orlando | TD Waterhouse Centre | PlayStation |
RED SOX LOOKING TO CLOSE THE DOOR ON86-YEAR-OLD CURSE
Holding a 3-0 World Serieslead, the Red Sox will try to extinguish the Curse of the Bambino tonightagainst the Cardinals at 8:00pm ET at Busch Stadium. Fox will broadcast the game live.
TELEVISION WEEK reports that Foxwill have “a successful baseball postseason” with “anything other than a sweepin the World Series.” Fox President of Ad Sales Jon Nesvig said that about 15% of the ad units for Games Six andSeven are still available. Nesvig“expects some advertisers to wait and see how the Series goes-and to seewhether Fox will lower its prices” (TELEVISION WEEK, 10/25 issue).
Meanwhile, HOFers Tommy Lasorda, George Brett and Ozzie Smithwill accompany Charlie Ashley ofPortland, Maine, and his father to tonight’s game as part of Ameriquest’s TakeA Legend to the World Series sweepstakes. Brett and Smith appeared on ESPN2’s “Cold Pizza” this morning to discussthe promotion. Smith and Lasorda willappear on CNBC’s “Bullseye” at 6:00pm ET tonight to discuss it (THE DAILY).
BUZZER BEATERS
Sports Illustrated this weekfeatures an action shot from the World Series, with the header “The Boston RedSox and St. Louis Cardinals Slug It Out.”
ESPN The Magazine this weekfeatures Heat C Shaquille O’Neal andcomedian Cedric The Entertainer onthe cover of its NBA preview issue.
Sporting News this week features T'Wolves F Kevin Garnett, who tops the magazine's ranking of the top 50 NBA players.
| | | |
| Sports Illustrated | ESPN Magazine | Sporting News |
Turner Construction,HuntBovis Strategic Alliance, KUD International, Marton Mallow and SkanskaUSA Buildingyesterday were identified as bidders to oversee construction of the $310M arenato be constructed in Newark (Newark STAR-LEDGER, 10/27).
NHL Commissioner Gary Bettman and the Coyotes are“working to coordinate a date for Bettman to come to the Valley and speak withhockey fans about the lockout” (ARIZONA REPUBLIC, 10/27).
New Jersey Senate President Richard Codey has asked the NJSEA to“end its search for a leasing partner until he can thoroughly review the healthof racing and casino industries in the state” (THOROUGHBRED TIMES, 10/27).
Giants LF Barry Bonds' 700th career home run balldrew a top bid of $804,129 today after a ten-day online auction onOverstock.com (AP, 10/27).
The AFL today announced apartnership with American Media to publish the ’05 AFL Preview magazine, thefirst of its kind. The preview, whichwill go on sale January 4 with a retail price of $3.95, will have a print runof 500,000 copies and focused distribution around the 17 AFL markets (AFL).
Boston-based marketinganalytics provider Fortelligent today announced a sponsorship deal with the PGATour for the November 2-7 Tour Championship presented by Coca-Cola at East LakeGolf Club in Atlanta(Fortelligent).
Toronto’s CJCL-AM announced yesterday that Paul Romanuk and Paul Jones will broadcast all 82 Raptors game on the station. Romanuk replaces Chuck Swirsky, who will work exclusively on TV, while Jonesreplaces Leo Rautins and Jack Armstrong (TORONTO STAR, 10/27).
TONIGHT’S EVENTS
Hendrick Motorsports willhost a candlelight service at 6:00pm ET at its HQs in Charlotte in remembrance of the people whodied in Sunday’s plane crash.
Eagles LB Dhani Jones will serve as a guestconductor at Peter Nero and thePhilly Pops’ performance at the KimmelCenter for Performing Arts in Philadelphia.
CHANNEL SURFING
Baseball HOFers TommyLasorda and Ozzie Smith and Travel & Leisure Golf ExecutiveEditor John Paul Newport will appear on CNBC’s “Bullseye” at 6:00pm ET.
Fox will air RedSox-Cardinals World Series Game Four at 8:00pm ET.
IROC President Jay Signorewill appear on Speed Channel’s “Wind Tunnel” at 10:00pm ET.
HBO will examine healthissues of NFL coaches on “Inside the NFL” at 10:00pm ET.
HEADLINERS
Here are tonight’s headlineguests on the following talk shows:
| “Late Show” | Drew Barrymore (r) |
| “The Tonight Show” | Jon Stewart (r) |
| “The Late Late Show” | Jolene Blalock |
| “Late Night” | Marlon Wayans (r) |
| “Jimmy Kimmel Live” | Regina King |
TODAY’S ARTICLES OF INTEREST
USA TODAY’s Michael Hiestand writes, “NFL, NBA, NHL,Major League Baseball and NASCAR Nextel Cup team owners, commissioners andspouses contributed at least $14.6 million to national political candidates,parties and other political advocacy groups in the two years leading intoTuesday's election. … About 83%of the donations went to Republican or conservative candidates orgroups. The giving is more balanced whenthe large, unregulated contributions to 527 organizations are disregarded.Among contributions regulated by the Federal Election Commission, 52% went toRepublicans, 41% to Democrats and about 7% to non-partisan or other groups” (USA TODAY).
The ST. LOUIS POST-DISPATCH’sChristopher Carey writes, “The Cardinals are likely to sell more tickets andland more sponsors next season, addingmomentum as the owners erect a new $387[M] downtown stadium. … Winning theWorld Series also could increase the worth of the franchise, already ranked byForbes magazine as one of the 10 most valuable in [MLB]. The last three teamsto win World Series crowns – the FloridaMarlins, the Anaheim Angels and the Arizona Diamondbacks – saw sharp increases in their estimated marketvalue” (ST. LOUIS POST-DISPATCH, 10/27).
See The Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Movie Lines: Inwhat ’88 comedy does Eddie Murphy’scharacter say the following line, “Is it just me, or does every woman in Queens have some kind of an emotional problem?”
THE DAILYSTAT: PRIMETIME NIELSEN RATINGS
The following lists the finalNielsen ratings for the top ten broadcast primetime shows for the week of October18-24 (TV.YAHOO.com, 10/27).
| RK | SHOW | NET | DAY | RAT/SHR | HHs (IN MILLIONS) |
| 1) | ALCS Game Seven | Fox | Wed | 19.4/30 | 21.3 |
| 2) | CSI | CBS | Thu | 16.8/25 | 18.4 |
| 3) | World Series Game Two | Fox | Sun | 15.9/24 | 17.4 |
| 4) | ALCS Game Six | Fox | Tue | 15.6/25 | 17.2 |
| 5) | World Series Game One | Fox | Sat | 13.7/25 | 15.0 |
| 6) | Desperate Housewives | ABC | Sun | 13.4/19 | 14.7 |
| 7) | NLCS Game Seven | Fox | Thu | 13.0/20 | 14.3 |
| 8) | Without A Trace | CBS | Thu | 12.6/20 | 13.8 |
| 9) | CSI: Miami | CBS | Mon | 12.6/19 | 13.8 |
| 10) | Survivor Vanuatu | CBS | Thu | 11.3/18 | 12.3 |
…TODAY’S ANSWER
“Coming To America”
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