| | The Daily Insider
Afternoon News & Headlines
Monday, November 3, 2003
4:00pm ET | |
| |
| • | Best Western To Become Official Hotel Of NASCAR Under Three-Year Deal |
| • | Coyotes Today Announce Toyota Will Be Founding Partner Of Team, Arena |
| • | American Airlines To Be Presenting Sponsor Of Football’s I-AA All-Star Classic |
| • | Watchmaker Fossil To Become Int’l Sponsor And Official Watch Of Davis Cup |
| • | Bud Selig To Be Special Guest Tonight At Boys & Girls Club Of Chicago Dinner |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
BEST WESTERN TO BECOME FIRST-EVER OFFICIAL HOTEL OF NASCAR
BestWestern Int’l today announced a three-year partnership with NASCAR to becomethe sanctioning body’s first-ever official hotel, beginning January 1,2004. The hotel chain will leverage itssponsorship with a sweepstakes, at-track hospitality, advertising, specialNASCAR room rates and the creation of a specialized loyalty program. Best Western will also serve as an associatesponsor of Michael Waltrip’s No. 15 Chevrolet (Best Western).
COYOTES, TOYOTA TODAY ANNOUNCE FOUNDING PARTNERSHIP
TheCoyotes and Toyota today announced a multiyear agreement naming the company afounding partner and the official import automotive partner of the team andGlendale Arena. Under the deal, Toyotawill have an experiential zone inside the arena that will feature a vehicledisplay, signage and branding throughout the area. The deal also includes arena signage, print, hospitality andcharitable elements. Toyota has been aCoyotes partner since ’96 (Coyotes).
NFL NETWORK ADDS FOUR ADVERTISERS WITH LAUNCH TOMORROW
NFLNetwork today announced that league partners Campbell’s, Coors, Motorola andSouthwest Airlines have signed advertising deals with the net, which launchestomorrow. Ad packages include a mix of in-program enhancements and showand segment sponsorships, as well as commercial advertising during and betweenprograms. Other advertisers alreadyannounced include Dairy Management, Damon’s Grill, EA Sports, Sony Playstation,America Online, FedEx, IBM and Bayer/GlaxoSmithKline’s Levitra. The net will be carried initially onDirecTV’s basic service that is in 11.8 million homes (NFL Network).
AMERICAN AIRLINES TO BE PRESENTING SPONSOR OF I-AA CLASSIC
AmericanAirlines and The Football Network today announced an agreement whereby Americanwill be the presenting sponsor of the I-AA All-Star Classic, which will beplayed December 30 in Ft. Lauderdale. Under the deal, American will fly TFN staff and more than 100 playersand coaches to the game. Americanreceives in-game and in-programming ads, and will also be featured on TFN’s Website (American Airlines).
BUZZER BEATERS
TheThrashers today re-launched their official Web site to complement the team’sfifth anniversary season and ’03-04 marketing slogan, “True Blue.” The upgrades were produced in partnershipwith Canada-based Cyberteks Design (Thrashers).
Fossiland ITF today announced a multiyear agreement naming the company an int’lsponsor and the official watch of the Davis Cup. The agreement begins with the ’03 Davis Cup final, which will beheld November 28-30 in Melbourne (Fossil).
FortWorth-based Oroweat today became the official bread provider of the ’04 U.S.Olympic team (Oroweat).
INGtoday announced the introduction of the ING World Marathon Ranking, a pointssystem to determine the best marathoner in the world. The ranking culminates at the ’05 ING NYC Marathon with a $1Mprize (ING).
NBC’s“Today” this morning profiled British explorer Sir Ranulph Fiennes and Dr.Mike Stroud, who completed Sunday’s ING NYC Marathon, the seventh marathonthe duo finished in seven days on seven continents. The duo ran marathons in Patagonia, the Falkland Islands, Sydney,Singapore, London, Cairo and finally N.Y. Totals for the week included 183 running miles and 45,000 air miles in168 hours (“Today,” NBC, 11/3).
TONIGHT’S EVENTS
MLBCommissioner Bud Selig will be the special guest at the Boys & GirlsClub of Chicago Chairman’s Dinner at the Hilton Chicago, beginning at 6:00pmCT. Mayor Richard Daley and hisbrother, SBC President William Daley, will also attend (CHICAGOTRIBUNE, 10/31).
Venusand SerenaWilliams will unveil their latest clothing designs at the annual WTA TourCharities Gala, to be held at the Fairmont Miramar Hotel in Santa Monica at6:00pm PT.
TheTrail Blazers will honor longtime broadcaster Bill Schonely duringhalftime of the team’s 7:00pm PT game against the 76ers. Schonely, who has been with the team for 28years, has called 2,252 games.
MetsP Al Leiter, Giants LB Dhani Jones, ATP Tour player JamesBlake, MetroStars D Steve Jolley and N.Y. Daily News columnist MikeLupica will be honored with Starlight Shining Star Awards during theorganization’s 14th annual celebrity sports auction, which begins at6:00pm ET at MSG.
The Lions Rookie Club will be featured as celebrity waiters at the6:45pm ET Celebrities for Cystic Fibrosis fundraiser in the Hall of Legends atFord Field. The Lions rookies willcompete to be the highest-tipped waiter of the evening. Twelve rookies are scheduled to participate,including WR Charles Rogers (DETROIT FREE PRESS,11/3).
Wheeler Opera House in Aspen will host the debut of “The Power ofFour,” a 22-minute movie from ski filmmaker Greg Stump and the AspenSkiing Co. A Q&A session withskiers ScotSchmidt, GlenPlake and Johnny Mosely will follow. The event is free and open to thepublic (ASPENDAILY NEWS, 11/3).
CHANNEL SURFING
ESPN2will air “The Sports Reporters Primetime”at 7:30pm ET.
ABCwill air Patriots-Broncos at 9:00pmET.
ESPNClassic’s “SportsCentury” will profile JaysonWilliams at 8:00pm ET.
ESPN’s“OTL Nightly” will examine the problems facing the Buccaneers and Raidersas they contend with letdowns following their Super Bowl runs at 1:00am ET.
Tom Lehman, Glen Day, Tom Perniceand their children will be on The Golf Channel’s “Golf Talk” at 8:00pm ET.
NASCARWinston Cup driver Matt Kenseth, WTATour player Justine Henin-Hardenne,former Heisman Trophy winner Eric Crouch,USA Today sports writer David Dupreeand actor Mark Harmon are scheduledto appear on FSN’s “BDSSP.”
NBATV will air T’Wolves-Jazz at 9:00pmET.
NASCARteam owner Robert Yates will be onSpeed Channel’s “Wind Tunnel” withDave Despain at 9:00pm ET.
LakersG Derek Fisher will be on UPN’s “Eve” at 8:30pm ET.
FalconsCB Ray Buchanan will be on MTV’s “Cribs” at 10:30pm ET.
‘03World Series of Poker Champion ChrisMoneymaker will be on ABC’s “JimmyKimmel Live.”
A&E’s“Biography” will profile John Ritterat 8:00pm ET.
E!’s“True Hollywood Story” will profile JustineBateman at 10:00pm ET.
HEADLINERS
Here are tonight’s headline guests on thefollowing talk shows:
| “Late Show” | Ashley Judd |
| “The Tonight Show” | Dana Carvey |
| “The Late Late Show” | Peter Gallagher |
| “Late Night” | Sylvester Stallone (r) |
| “Jimmy Kimmel Live” | Jamie Kennedy |
TODAY’S ARTICLES OF INTEREST
EconomistRaymond Keating offers an opinion piece in the L.A. DAILY NEWS, writing,“The [NFL] wantsLos Angeles, but LosAngeles doesn’t need the NFL. Thisimportant fact must be kept in mind over the coming months as ideas, onceagain, are kicked around to bring an NFL team back to the L.A. area. Otherwise, it will be all too easy forpoliticians to get caught up in irrational sports exuberance while throwingaway hundreds of millions of taxpayer dollars” (L.A. DAILY NEWS).
TheN.Y. TIMES’ Stuart Elliott in an examination of CBS’ Super Bowl ad sales,writes, “The disappointing results so far for most new series introduced by thebroadcast networks at the start of the primetime season, along with a fall-offin male viewers in the prized 18-to-34-year-old range, underline why manyadvertisers are clamoringto sponsor coverage of big events. Among those top shows: the Super Bowl, the World Series, the Grammys,the [NCAA] playoffs and the Academy Awards” (N.Y. TIMES).
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Sports: Name the three NBA teamswith at least five players on their rosters that were born outside of the U.S.
IN OTHER NEWS…
TheLondon GUARDIAN reports that James Murdoch “has been confirmed as thenew [CEO] of pay TV giant BSkyB in a move likely to spark fury amongshareholders who believe the son of chairman Rupert was a shoo-in forthe job” (LondonGUARDIAN, 11/13).
TNSMedia Intelligence/CMR research shows that spending on financial advertisingduring the first eight months of ‘03 “increased 7.1% to $3.7[B] from theyear-earlier period. … The growth follows two gloomy years. Financial-ad outlays dropped 2.2% to$5.69[B] in 2002, and fell 4.3% to $5.82[B] in 2001. Sectors now driving advertising gains include retail banks,mortgage lenders and credit-card providers” (WALLSTREET JOURNAL, 11/3).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
Thefollowing presents best selling nonfiction books for the week ending November 2(NYTIMES.com, 11/3):
| THIS WEEK | HARDCOVER NONFICTION |
| 1) | DUDE, WHERE'S MY COUNTRY?, Michael Moore (Warner) |
| 2) | LIES (AND THE LYING LIARS WHO TELL THEM), Al Franken (Dutton) |
| 3) | WHO'S LOOKING OUT FOR YOU?, Bill O'Reilly (Broadway) |
| 4) | FLYBOYS, James Bradley (Little, Brown) |
| 5) | REFLECTIONS, Barbara Bush (Lisa Drew/Scribner) |
| 6) | EVERY SECOND COUNTS, Lance Armstrong with Sally Jenkins (Broadway) |
| 7) | BUSHWHACKED, Molly Ivins & Lou Dubose (Random House) |
| 8) | A ROYAL DUTY, Paul Burrell (Putnam) |
| 9) | THE GREAT UNRAVELING, Paul Krugman (Norton) |
| 10) | I AM WHAT I ATE … AND I'M FRIGHTENED, Bill Cosby (HarperEntertainment) |
…TODAY’S ANSWER
The three teams are the Mavericks,Spurs and Jazz.
If you have any questions,comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com
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