| | The Daily Insider
Afternoon News & Headlines
Monday, August 25, 2003
4:00pm ET | |
| |
| • | Wachovia Today Inks Three-Year Deal With Giants To Penetrate N.Y. Market |
| • | Mid-American Conference Today Announces Five-Year Agreement With ESPN |
| • | Overnight Nielsen Ratings For Saturday And Sunday Sporting Events On CBS |
| • | Start Of Spanish Soccer Season Saved As Sogecable Today Agrees To Deal |
| • | Dan Patrick To Anchor First 6:00pm ET Edition Of “SportsCenter” Tonight |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
WACHOVIA TO BE FINANCIAL SERVICES PARTNER OF NFL GIANTS
Wachoviatoday announced that it will be the exclusive and official financial servicespartner of the NFL Giants. The three-year deal coincides with the July28th opening of the company’s first financial centers in Manhattan andincludes TV, print and stadium signage. Giants VP/Marketing RustyHawley told The Daily that the team has never had a deal in thecategory that reached this level, but noted that the team has had previousdeals with First Union and First Fidelity, both now under the Wachovianame.
Wachovia Dir of Corporate Marketing Sponsorships & Alliances Dan Fleishman, on why the company chose the Giants as a partner to help market the N.Y. area: "They have been a premier franchise over a number of years and their fan base, as you know is in the tri-state area, very well aligns with ours." More Fleishman: "This really helps bolster our more traditional banking presence in New York while helping to really announce our brand conversion from First Union to Wachovia in the New Jersey and Connecticut market." When asked if the company would sign Giants players to endorsement deals to help leverage the deal, Fleishman said, "We are extremely pleased with the contents of the deal as it stands today" (THE DAILY).
MID-AMERICAN CONFERENCE INKS FIVE-YEAR DEAL WITH ESPN
TheMid-American Conference (MAC) today announced a five-year programming andproduction agreement with ESPN that guarantees the MAC a minimum of 100nationally televised regular and post-season appearances in football and men’sbasketball. On average, 12-15 MACfootball and basketball games will be televised each year, including thefootball and men’s basketball championships and ESPN’s “Bracket BusterSaturday.” Contests featuring two MACteams count as two appearances under the deal (MAC).
OVERNIGHT NIELSEN RATINGS FOR CBS’ WEEKEND SPORTING EVENTS
Thefollowing are the overnight Nielsen ratings for Saturday and Sunday sportingevents on CBS. While typically includedin the Monday edition of The Daily, CBS’ numbers were not available at presstime(THE DAILY):
| EVENT | DATE | TIME | RAT/SHR |
| Tennis: Pilot Pen Women's Final | 8/23 | 12:00-2:00pm | 1.2/3 |
| PGA Tour: NEC Invitational-3rd Rd | 8/23 | 2:00-6:00pm | 2.9/7 |
| "Topspin" | 8/24 | 12:00-12:30pm | 0.9/2 |
| Arthur Ashe Kids' Day pres. By Aetna | 8/24 | 12:30-2:00pm | 1.2/3 |
| U.S. Open Preview | 8/24 | 2:00-2:30pm | 1.3/3 |
| PGA Tour: NEC Invitational-Final Rd | 8/24 | 2:30-6:30pm | 4.4/10 |
REEBOK TO DESIGN NEW NBA ALL-STAR GAME UNIFORMS FOR ‘04
Reebokand the NBA today formally announced the launch of the “D’funkd” NBA apparelline and the continuation of the Hardwood Classic Nights program at industrytrade show MAGIC in Las Vegas. Reebokwill also design new Eastern Conference and Western Conference uniforms for the’04 NBA All-Star Game, which will be played February 15, 2004, at StaplesCenter. NBA All-Stars wore ‘88 retroAll-Star uniforms for this past season’s game (Reebok).
BUZZER BEATERS
REUTERSreports that the Spanish soccer league season “will start on time thisweekend after pay-TV company Sogecable agreed [to] a rights deal with thecountry’s medium-sized clubs.” ThirtySpanish clubs had said they would boycott the start of the season “unless theyreceived an improved offer for their television rights” (REUTERS,8/25).
ESPN’sDan Patrick tonight will return as anchor of the 6:00pm ET“SportsCenter,” a role he will fill weekdays. Scott Van Pelt replaces Patrick in the 11:00pm/1:00am rotation (ESPN).
PenskeRacing today announced that Sam Hornish Jr. has signed a multiyear dealto drive for the IRL team, beginning next year. Hornish replaces Gil de Ferran, who will retire atseason’s end. Hornish currently drivesfor Panther Racing (Mult.).
BlackEnterprise today announced that MSG President of Sports Team Operations SteveMills and Mavericks CEO Terdema Ussery have been chosen as the ’03Corporate Executives of the Year (Black Enterprise).
TONIGHT’S EVENTS
The49ers will host their final public practice of training camp at Kezar Stadium,the team’s home from ‘46-70, beginning at 7:00pm PT. Pro Football HOFers Y.A. Tittle, Bob St. Clair and JoePerry are among the former players that will attend.
CHANNELSURFING
USANetwork will air early round coverage of the U.S. Open at 7:00pm ET, including the Pete Sampras retirement ceremony.
ABCwill air preseason Colts-Broncos at8:00pm ET.
ESPNwill air Padres-D’Backs at 9:00pmET.
ESPN2will air WNBA Comets-Sparks at8:50pm ET.
ESPNClassic’s “SportsCentury” will profile ChrisEvert at 8:00pm ET.
ESPN’s“Outside The Lines Nightly” willexamine how far owners have gone in gouging their fans at midnightET. The show also examines the legacyof Pete Sampras.
FormerNFLer Archie Manning, former MLBer Len Dykstra, tennis analyst Bud Collins and movie director John Singleton are scheduled to appearon FSN’s “BDSSP.”
NationwideTour player Tripp Isenhour will beon The Golf Channel’s “19thHole” at 7:00pm ET.
TheGolf Channel’s “Second Season” willfeature Champions Tour players FuzzyZoeller and Craig Stadler at10:00pm ET.
Serena Williams will be on CNN’s “Live from theHeadlines” at 8:00pm ET.
ESPNMLB analyst Bobby Valentine and RedSox special advisor Bill James willbe on CNBC’s “Special Report” with Mario Bartiromo at 9:00pm ET.
HBO willair an encore presentation of the documentary “Jim Brown: All-American” at 7:00pm ET.
A&E’s“Biography” will profile Charlie Sheenat 8:00pm ET.
HEADLINERS
Here are tonight’s headline guests on thefollowing talk shows:
| “Late Show” | Chris Rock |
| “The Tonight Show” | Kevin Costner (r) |
| “The Late Late Show” | William H. Macy |
| “Late Night” | Tina Fey (r) |
| “Jimmy Kimmel Live” | Johnnie Cochran (r) |
TODAY’S ARTICLES OF INTEREST
TheN.Y. TIMES’ Neil Amdur writes, “More than 25 years later, [former USTAPresident Slew] Hester’s visionhas surpassed his noblest expectations. From an initial $10[M] investment in a facility that barely met itsrenovation deadline and attracted 275,300 spectators, the Open’s growth hasspawned a new $250[M] showcase, an additional $50[M] privately financed bondand two-week attendance that has surpassed 600,000 in each of the past threeyears” (N.Y. TIMES).
TheDENVER POST’s Jason Blevins wrote Stan Kroenke in only three years “hasamassed the Avalanche, the Nuggets, the Mammoth, the Pepsi Center, theUniversal Lending Pavilion, a third of the Crush, a piece of the city’s GrandPrix CART series and the Paramount Theatre. He’sfar from done.” Kroenke isnegotiating with Phil Anschutz to buy the MLS Rapids (DENVER POST).
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Sports:Name thelast year in which both the men’s and women’s U.S. Open champion did not playunder the U.S. flag.
IN OTHER NEWS…
BROADCASTING& CABLE reports that Insight Communications President & COO KimKelly, “one of the most senior women executives in cable,” isresigning. Kelly will remain withInsight until November 30, then “has agreed to be available for consultingservices for up to two years” (BROADCASTINGCABLE.com,8/25).
SkechersUSA today announced that it has signed an 18-month int’l marketing agreementwith Christina Aguilera for its women’s footwear lines. Under the agreement, which will launch inOctober to coincide with the European leg of Aguilera’s world tour, Skecherswill have exclusive rights to int’l print media, including POP (Skechers USA).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
Thefollowing presents best selling nonfiction books for the week ending August 16(NYTIMES.com, 8/25):
| THIS WEEK | HARDCOVER NONFICTION |
| 1) | KATE REMEMBERED, A. Scott Berg (Putnam) |
| 2) | LIVING HISTORY, Hillary Rodham Clinton (Simon & Schuster) |
| 3) | BENJAMIN FRANKLIN, Walter Isaacson (Simon & Schuster) |
| 4) | TREASON, Ann Coulter (Crown Forum) |
| 5) | UNDER THE BANNER OF HEAVEN, Jon Krakauer (Doubleday) |
| 6) | SEABISCUIT: Special Illustrated Collector's Edition, Laura Hillenbrand (Random House) |
| 7) | MONEYBALL, Michael Lewis (Norton) |
| 8) | A SHORT HISTORY OF NEARLY EVERYTHING, Bill Bryson (Broadway) |
| 9) | SLEEPING WITH THE DEVIL, Robert Baer (Crown) |
| 10) | THE KENNEDY CURSE, Edward Klein (St. Martin's) |
…TODAY’S ANSWER
1997, when Patrick Rafter and Martina Hingiswon the titles.
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