SBD/Closing Bell

Closing Bell, July 22, 2003

The Daily Insider
Afternoon News & Headlines
Tuesday, July 22, 2003
4:00pm ET

Ultra Motorsports In Search Of Primary Sponsor For No. 7 Winston Cup Entry

Don King Seeking Buyer Of Video Library To Finance 24-Hour Boxing Channel

LSU Athletic Department Seeking Larger Financial Commitment From Nike

Daktronics Today Announces Five Completed Deals Totaling More Than $6.5M

Aramark Today Signs Food Service Contract For ’04 Athens Olympics

Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat


SIRIUS WILL NOT RETURN AS PRIMARY SPONSOR OF NO. 7 ENTRY

Ultra Motorsports today launched a search for a new primary sponsor for the No. 7 entry in the NASCAR Winston Cup series, driven by Jimmy Spencer, as Sirius Satellite Radio announced it would not return for the ’04 season. Sirius, which has been the primary sponsor since last year, will remain through the end of the current season. Ultra Motorsports Owner Jim Smith said in a statement he has already been contacted by several companies interested in the sponsorship (Ultra Motorsports).


KING LOOKING TO UNLOAD VIDEO LIBRARY TO FINANCE CHANNEL

BLOOMBERG NEWS reports that Don King “wants to create a 24-hour boxing channel.” King said that he will “try to sell his collection of fight films for $500[M] to bankroll the channel.” King: “Content is king, and King is content. Everything in the library is mine. I own it all.” His video library includes “about 3,000 fights that he promoted along with weigh-ins, training sessions, press conferences and post-fight parties.” King’s production company has hired N.Y.-based SG Cowen Securities to find a buyer (BLOOMBERG NEWS, 7/22).


LSU ATHLETIC DEPARTMENT SOLICITING NIKE COMMITMENT

The Baton Rouge ADVOCATE reported that the LSU athletic department “has sent a proposal to Nike that it hopes the sports apparel giant will find mutually beneficial.” LSU AD Skip Bertman: “The No. 1 thing we would like to do is put their swoosh on our (football) scoreboard for money. No. 2 and maybe bigger than that is we would like to open up a Nike store in the stadium and do some sales on football game days. We would also put some Nike kiosks around the stadium and they would supply them and make money on what they sell.” Nike has a “limited deal” with LSU that ends June 30, 2004. Nothing in the proposal calls for Nike to be granted naming rights to LSU venues (Baton Rouge ADVOCATE, 7/21).


DAKTRONICS ANNOUNCES FIVE RECENTLY COMPLETED DEALS

Daktronics today announced five new orders for scoring and video display equipment at sports facilities with a combined value that exceeds $6.5M. New display systems will be installed at the Bradley Center in Milwaukee, World Arena in Colorado Springs, the Univ. of UT in Salt Lake City and the Univ. of North TX in Denton. Further, a mobile video display system will be provided for use at four Southern CA horse racetracks (Daktronics).


BUZZER BEATERS

Aramark today announced that it has signed the contract to provide food service for the Olympic Village at the ’04 Olympics in Athens, marking the thirteenth time the company has been selected to serve at the Olympics. Aramark and Greek partner Daskalantonakis Group will also manage the design and construction of the Olympic Village’s kitchen and dining facilities (Aramark).

The AP reports that even if the NCAA changes its rule and allows the ACC to hold a football championship game, “the league might wait until 2005 to do so.” The ACC “probably won’t know” the NCAA’s decision until April ‘04, “meaning the league would have seven months to put together the title game” (AP, 7/22).

Former SLOC President Tom Welch said that talk of Utah bidding again for the Winter Olympics is “not only is unrealistic, it’s likely to be seen as greedy.” Welch: “The Games belong to the world, and while I would like very much to think that they would come back to Salt Lake, I believe there will always be cities with more compelling reasons as to how sport will grow by their being selected” (DESERET NEWS, 7/22).

Players Inc, the marketing arm of the NFLPA, today announced that Players Inc Radio will switch to Fox Sports Radio when this season debuts September 6, following four years on the Westwood One/CBS Radio network. Additionally, Fox NFL analyst Daryl Johnston will join the broadcasts (Players Inc).

The Ravens today announced that former DT Tony Siragusa is joining the WBFF-Fox preseason broadcast team as an analyst, alongside play-by-play announcer Dick Stockton and analyst Daryl Johnston (Ravens).

The NHRA today announced that Mopar Performance Parts, whose parent is DaimlerChrysler, has renewed its deal with the racing league to sponsor the Hemi Challenge for the second consecutive year. The Mopar Performance Parts Super Stock Hemi Challenge is scheduled to take place August 29 during the 49th annual Mac Tools U.S. Nationals at Indianapolis Raceway Park (NHRA).

DAILY VARIETY reports that Paramount and Adam Sandler’s Happy Madison Productions are planning a remake of the ’74 film, “The Longest Yard,” which starred Burt Reynolds. Plans for the remake call for “boosting the comedy angles, bringing in contemporary elements such as the Internet and possibly partnering with Paramount-based MTV Films with an eye to casting urban music stars.” Sandler will not star in the remake (DAILY VARIETY, 7/22).

The Professional Women’s Bowling Association today announced that the Bowl the Rogue Open, scheduled for September 14-18 at the Showtime Family Lanes in Rockford, IL, will be removed from the ‘03 fall schedule, due to the financial state of the league (PWBA).

South Korea-based LG Mobile Phones today officially announced a five-year, multi-million dollar deal to be the premier sponsor for the first-ever LG Action Sports Championships, which will serve as the season-ending championships for skateboarding, freestyle BMX, freestyle motocross and inline skating. The inaugural event will take place November 15-23 in L.A. (LG Mobile Phones).


TONIGHT’S EVENTS

Manchester United begins its four-game tour of the U.S. tonight at Seattle’s Seahawks Stadium against Celtic at 8:00pm PT. For more, see today’s issue of The Daily.


CHANNEL SURFING

Lakers F Karl Malone, actor/former NFLer Fred Dryer and comedian Nick Bakay will be on ESPN’s “Rome is Burning” at 7:00pm ET.

ESPN2 will air the Great Outdoor Games at 8:00pm ET.

ESPN will air a new episode of “Beg, Borrow & Deal 2” at 9:00pm ET.

ESPN Classic’s “SportsCentury” will profile Jackie Robinson at 8:00pm ET.

ESPN’s “Outside The Lines Nightly” will examine the relationship between former Baylor basketball teammates Patrick Dennehy and Carlton Dotson at midnight ET. The program will also examine life as anNBA wife.

Former NBAer Dennis Rodman and actor/comedian Bill Bellamy are scheduled to appear on FSN’s “BDSSP.”

A new episode of HBO’s “Real Sports” with Bryant Gumbel will profile former CART driver Alex Zanardi at 10:00pm ET. “Real Sports” will also profile Real Madrid MF David Beckham and English streaker Mark Roberts, as well as examine the high-profile lawsuit involving Beverly Hills High School.

Oxygen will air WNBA Mystics-Sparks at 10:00pm ET.

Fox Sports World will air Manchester United-Celtic at 11:00pm ET.

VHI continues its “200 Greatest Pop Culture Icons” series with 160-141 at 9:00pm ET and 140-121 at 10:00pm ET.

E!’s “True Hollywood Story” will profile the series “Good Times” at 8:00pm ET.


HEADLINERS

Here are tonight’s headline guests on the following talk shows:

“Late Show” Kristin Davis
“The Tonight Show” Chef Rocco DiSpirito
“The Late Late Show” Robert Rodriguez
“Late Night” Lisa Marie Presley
“Jimmy Kimmel Live” Dick Clark

TODAY’S ARTICLES OF INTEREST

U.S. Postal Rate Commissioner Ruth Goldway contributes an Op/Ed to the N.Y. TIMES: “Lance Armstrong’s perseverance in overcoming cancer and competing year after year complements the Postal Service’s mission to deliver mail to every address six days a week regardless of weather or other crises. But when this year’s Tour de France is over … the public should focus on making the Postal Service more accountable for its marketing and sponsorship as well as for its operations as a whole” (N.Y. TIMES).

The AP’s Steve Giegerich wrote, “The gap between the number of men and women playing college sports is narrowing, but a growing disparity between schools with major football programs and others that don’t emphasize the sport is changing the landscape of college athletics. … The annual analysis of gender equity in college sports by The Chronicle of Higher Education also found that the loss of male athletes under Title IX may not have been as bad as expected in many places” (AP). View the full report.

The Baltimore SUN’s Andrew Ratner wrote of the battle to control Unitas Management Corp., “The value of the legacy of the man known as ‘Johnny U.’ and the question of who will profit from it have triggered a court battle and an acrimonious public exchange of accusations. The emotional price is already heavy within Unitas’ extended family” (Baltimore SUN).

See The Daily Insider’s Articles of Interest section for more sports business-related links.


TODAY’S TEASER…

Sports & Entertainment: Name the legendary actress that played “Velvet Brown” in the ’44 film “National Velvet.”


IN OTHER NEWS……

BROADCASTING & CABLE reports that TV Guide Channel “will promote Spanish-language programming in its digital-cable listings,” beginning next month. The channel will “add a tier, in Spanish, promoting listings and descriptions, as well as offering operators their own opportunities to run Spanish-language promotions” (BROADCASTING & CABLE, 7/22).


THE DAILY STAT: BOX OFFICE BONANZA

With the release of “Seabiscuit” a few days away, the following presents select sports titles and their total U.S. box office performance (VARIETY.COM)

TITLE
OPEN DATE
TOTAL GROSS
DISTRIBUTOR
The Waterboy
11/6/1998
$161,491,646
Buena Vista
Jerry Maguire
12/13/1996
$153,952,592
Sony
Rocky
11/21/1976
$117,235,147
UA
Remember the Titans
9/29/2000
$115,654,751
Buena Vista
Space Jam
11/15/1996
$90,418,342
Warner Bros
Days Of Thunder
6/27/1990
$82,670,733
Paramount
Any Given Sunday
12/22/1999
$75,530,832
Warner Bros.
Field of Dreams
4/21/1989
$64,431,625
Universal
Ali
12/25/2001
$58,203,105
Sony
Tin Cup
8/16/1996
$53,854,588
Warner Bros
The Mighty Ducks
10/2/1992
$50,752,337
Buena Vista
Major League
4/7/1989
$49,797,148
Paramount
Happy Gilmore
2/16/1996
$38,824,099
Universal
Driven
4/27/2001
$32,720,065
Warner Bros
He Got Game
5/1/1998
$21,567,853
Buena Vista

…TODAY’S ANSWER

Elizabeth Taylor

If you have any questions, comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com

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