| | The Daily Insider
Afternoon News & Headlines
Monday, July 7, 2003
4:00pm ET | |
| |
| • | Saatchi & Saatchi Beats Incumbent, Two Others To Land IOC Global Ad Account |
| • | Brazilian Olympic Committee Today Selects Rio As 2012 Host City Candidate |
| • | NBA, WNBA Today Announce Partnership With Build-A-Bear Workshop |
| • | Kyle Petty Today Announced As Spokesperson For Sue Bee Honey |
| • | Latrell Sprewell Given Green Light On $40M Libel Suit Against N.Y. Post |
| • | Buzzer Beaters/Tonight’s Events/Channel Surfing/In Other News/The Daily Stat |
SAATCHI & SAATCHI LANDS CREATIVE FOR IOC GLOBAL ADACCOUNT
ADWEEKreports that Saatchi & Saatchi has “landed creative duties on the [IOC’s] global adaccount, beating three other agencies in the final round of a review.” The other finalists were incumbent TBWAWorldwide, N.Y.; Rainey Kelly Campbell Roalfe/Y&R, London; andSiltanen/Keehn, El Segundo. The IOCplans to “retain the ‘Celebrate Humanity’ tagline that TBWA introduced in2000.” While media duties “were not anissue, since the work will run on the TV networks that carry the games,” ifpurchased, the time “would be worth more than $100[M]” (ADWEEK.com,7/7).
RIO DE JANEIRO SELECTED AS BRAZIL’S HOST CANDIDATE FOR2012
TheAP reports that the Brazilian Olympic Committee today selected Rio de Janeiroas its candidate city to host the 2012 Olympics. City officials argued that Rio “would have a head start on the2012 Olympics because it will spend $300 million to stage the 2007 Pan AmericanGames.” No South American city has everhosted the Olympics (AP,7/7).
BUILD-A-BEAR WORKSHOP TO OFFER NBA, WNBA APPAREL
TheNBA and WNBA today announced a multi-year partnership with interactive,mall-based retailer Build-A-Bear Workshop to provide NBA and WNBA apparel forthe company’s custom-made stuffed animals. The apparel, which will cost an additional $5-12 per bear, includes teamidentified T-shirts and jerseys in select markets. As part of the deal, WNBA players will participate in a varietyof in-store events. Build-A-Bear andthe WNBA will also run promotions to showcase the stores and merchandise (THEDAILY).
KYLE PETTY TO SERVE AS SUE BEE HONEY SPOKESPERSON
TheSioux Honey Association and Petty Enterprises today announced a personalservices relationship with NASCAR Winston Cup Series driver Kyle Petty,under which Petty will serve as spokesperson for a variety of Sue Bee Honeypromotional programs. Both Kyle and hiswife, Pattie, will be featured on Sue Bee Honey cookbooks in ’04, a wellas on in-store graphics and POS materials (THE DAILY).
BUZZER BEATERS
ESPN.comreports that NY State Supreme Court Justice Marcy Friedman gave Knicks GLatrell Sprewell “the green light to proceed with his $40[M] libel suitagainst the New York Post and Post staff writer Marc Berman.” Sprewell is suing the newspaper for publishingfour reports that claimed he fractured his right pinkie finger – an injury thatsidelined him for the first eight games of the NBA season – during analtercation on his boat (ESPN.com,7/7).
N.Y.Comptroller William Thompson today released an audit stating that theMets owe N.Y. close to $1.2M in lease payments for calendar year ’01. Coupled with nearly $3.4M the team hasfailed to pay from previous audits, the team’s debt to the city is more than$4.5M (THE DAILY).
N.Y.-basedPantheon Int’l today announced the signing of a marketing and managementagreement with LPGA Tour player Cristie Kerr (THE DAILY).
76ersVP/Ticket Sales Jim Van Stone today added the title of Flyers VP/TicketSales (THE DAILY).
PGATour player Notah Begay III today announced that he will be featured ina new Boys & Girls Clubs of America ad campaign, “Walk With Me,” which isdesigned to encourage Native American youth to be healthy and active (THEDAILY).
Thead agency for the X Games IX ad campaign was incorrectly identified in the MorningBuzz email. The correct agency isGround Zero, L.A. (THE DAILY).
A LIGHTER BUZZ
TheAP reports that Roswell Daily Record sports editor Gregory Jones “has been firedfor fabricating part of a news story about a golf tournament in which hequoted” Bill Murray’s character from the movie “Caddyshack.” According to editor Mike Bush, Jonesused the famous Kentucky bluegrass-California sensemilia rant, to “make [thestory] more interesting.” Also, Jonesreferred to Murray’s character as Carl Spangler, and not the correct CarlSpackler (AP,7/7).
TONIGHT’S EVENTS
TheAstros begin a series of Fan Appreciation Week promotions with an autographedphoto card giveaway prior to the team’s 7:05pm CT game against the Reds. Other nightly promotions include $1 hotdogs; half-price peanuts, popcorn and Cracker Jacks; and a travel umbrellagiveaway. All nights also offer ticketdiscounts (THE DAILY).
TheWNBA Mystics will host Twin Night during the team’s 7:00pm ET game against theSting to honor the only active set of twins in the WNBA: Mystics G CocoMiller and Sting G Kelly Miller. Any twins or fans who dress as twins will receive a free ticket with thepurchase of a $17 club level ticket (THE DAILY).
TheWorld TeamTennis season opens tonight with four matches scheduled: N.Y.Sportimes-NY Buzz, Philadelphia Freedoms-Delaware Smash, K.C.Explorers-Springfield Lasers and Newport Beach Breakers-Sacramento Capitals (THEDAILY).
ECHLAtlantic City Boardwalk Bullies VP & GM Dan Belisle will host a30-minute Web chat on the team’s Web site, beginning at 7:00pmET (THE DAILY).
CHANNELSURFING
Chicago’sCLTV will premiere a new daily one-hour sports show, “Sports Page Live at Six,”at 6:00pm CT. The show will previeweach night’s upcoming games and provide highlights and analysis of the previous24 hours in sports.
ESPNwill air Braves-Mets at 7:00pm ET.
ESPNClassic’s “SportsCentury” will profile MartinaNavratilova at 7:00pm ET and LanceArmstrong at 8:00pm ET.
In the wake of Lakers G Kobe Bryant being arrested for alleged felony sexualassault, ESPN's "Outside The Lines Nightly" will examine whethersportswriters are prone to jumping the gun based on a subject's reputationat midnight ET.
FalconsWR Peerless Price, A’s LF Eric Byrnes, White Sox GM Ken Williams, Cheryl Miller, Cowboys WR RaghibIsmail and tennis analyst PatrickMcEnroe are scheduled to appear on FSN’s “BDSSP.”
PGATour player Chris DiMarco andAtlanta Constitution golf writer GlennSheeley are scheduled to appear on The Golf Channel’s “19th Hole” at 7:00pm ET.
A&E’s“Biography” will profile the series Batmanat 8:00pm ET.
TheHistory Channel will air “Comic BookSuperheroes Unmasked” at 10:00pm ET.
HEADLINERS
Here are tonight’s headline guests on thefollowing talk shows:
| “Late Show” | Bruce Willis (r) |
| “The Tonight Show” | Sally Field |
| “The Late Late Show” | Cybill Shepherd (r) |
| “Late Night” | Tom Brokaw (r) |
| “Jimmy Kimmel Live” | Shia La Beouf |
TODAY’S ARTICLES OF INTEREST
TheWASHINGTON POST’s Heath, Perl & Sandoval write in the second of a two-partseries on the Wizards, “Former players, coaches and employees, as well as someagents, said bad personnel decisions, management shortcomings and shoddyconditions for players led to a cultureof mediocrity that is responsible for the Wizards – who were known as theBullets until 1997 – becoming one of the worst teams in the NBA” (WASHINGTONPOST). Part one: Profileof Wizards Owner Abe Pollin.
TheSACRAMENTO BEE’s Matthew Barrows writes of the NFL’s attempts to place afranchise in L.A., “The average Angeleno’s reaction to the league’s interest hasranged from ‘Who cares?’ – to ‘Who needs them?’ – While residents blamedpolitical leaders for bungling past franchise bids, thevenom this go-around has been reserved for the NFL and its practice ofplaying potential sites against each other to squeeze out the best deal foritself” (SACRAMENTO BEE).
The L.A. TIMES’ Richard Marosi profiles Skate Park Association ofthe USA Founder Heidi Lemmon, writing, “Lemmon has becomea major player in the $1.4[B] skateboard industry, able to get skateboardlegend Tony Hawk to appear at events, and bold enough to lead a boycottof a Nike commercial that she thought demeaned skaters” (L.A. TIMES).
SeeThe Daily Insider’s Articles ofInterest section for more sports business-related links.
TODAY’S TEASER…
Sports: Of the nine American Leagueplayers selected to start in next week’s All-Star Game, how many were born inthe U.S.?
IN OTHER NEWS…
BRANDWEEKreports that Sunshine Hardware has filed a suit inU.S. District Court in Fort Myers, FL, against The Home Depot for its use ofthe “You can do it, We can help” ad campaign. In the suit, Sunshine Hardware claims that it “is the owner of allright, title and interest in the mark.” The suit also seeks unspecified damages and in injunction to block TheHome Depot “from using the slogan in its $350[M] national campaign, via TheRichards Group, Dallas” (BRANDWEEK.com,7/7).
ADWEEKreports that Magna Global Entertainment has signed American Express, CoorsBrewing and Mitsubishi Motors “to sponsor NBC reality show ‘TheRestaurant.’” The show premieres July20 (ADWEEK.com,7/7).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
The following presents best selling nonfiction books forthe week ending June 28 (NYTIMES.com, 7/7):
| THIS WEEK | HARDCOVER NONFICTION |
| 1) | LIVING HISTORY, Hillary Rodham Clinton (Simon & Schuster) |
| 2) | TREASON, Ann Coulter (Crown Forum) |
| 3) | A SHORT HISTORY OF NEARLY EVERYTHING, Bill Bryson (Broadway) |
| 4) | MONEYBALL, Michael Lewis (Norton) |
| 5) | BEYOND BELIEF, Elaine Pagels (Random House) |
| 6) | INVISIBLE EDEN, Maria Flook (Broadway) |
| 7) | THE TEAMMATES, David Halberstam (Hyperion) |
| 8) | AN UNFINISHED LIFE, Robert Dallek (Little, Brown) |
| 9) | WHO'S YOUR CADDY?, Rick Reilly (Doubleday) |
| 10) | OFF WITH THEIR HEADS, Dick Morris (ReganBooks/HarperCollins) |
…TODAY’S ANSWER
Three: Angels 3B Troy Glaus, Rangers SS AlexRodriguez and Mariners DH Edgar Martinez.
If you have any questions,comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com
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