| | The Daily Insider
Afternoon News & Headlines
Monday, June 9, 2003
4:00pm ET | |
| |
| • | Brian Urlacher Signs Two-Year Deal To Promote Red Zone Deodorant |
| • | Celtics Today Officially Announce Reebok’s Title Deal For Pro Summer League |
| • | CSTV Today Unveils Fall Programming Lineup, Including Six Original Shows |
| • | Additional Nielsen Overnight Ratings From Weekend Sporting Events |
| • | ESPN Today Names Former Universal TV VP Lino Garcia ESPN Deportes GM |
| • | Buzzer Beaters/Channel Surfing/In Other News/The Daily Stat |
BRIAN URLACHER TO PROMOTE OLD SPICE’S RED ZONE DEODORANT
Procter & Gamble today announced that Bears LB Brian Urlacher has signed a two-year advertising deal with Old Spice to help launch its Red Zone Deodorant brand, a variation of the anti-perspirant and deodorant by the same name launched in ‘00. Urlacher will appear in print and TV spots, as well as make promotional and media appearances for the brand. The 30-second TV spots, via Saatchi & Saatchi, debut August 11. Sports photographer Walter Iooss shot the print campaign. Terms of the deal were not disclosed (THE DAILY).
REEBOK TO TITLE SPONSOR CELTICS’ ANNUAL PRO SUMMER LEAGUE
The Celtics today officially announced a multi-year sponsorship agreement with Reebok, the highlight of which is Reebok’s title sponsorship of the annual NBA summer league hosted by the team, now known as the Reebok Pro Summer League. The agreement enables the Celtics and Reebok to partner on strategic marketing, promotional, advertising, branding and community relations activities (THE DAILY). The SPORTSBUSINESS JOURNAL reports that under the low- to mid-six-figure deal, Reebok receives “rotational and other signs on and around the court,” as well as Celtics sponsorship elements, “including signs on the basketball stanchions and advertising on the FleetCenter JumboTron” (SPORTSBUSINESS JOURNAL, 6/9 issue).
CSTV TO UNVEIL SIX ORIGINAL PROGRAMS DURING FALL LINEUP
College Sports Television (CSTV) today unveiled its fall lineup, including six original programs and a “Game of the Week” in football, hockey, soccer and volleyball. The net will air additional games in the four “Game of the Week” sports, as well as select productions of field hockey, men’s water polo and cross-country. The original programs are as follows: “Coach,” “Crystal Ball,” “Training Camp,” “First Person,” “Notre Dame Primetime” and “Dog Days.” Read more about the original programs (THE DAILY).
MINI FENWAY PARK LOGO COMPLETED
Woolf Associates today announced the completion of the logo and brand identity for Mini Fenway Park, a non-profit youth organization with a mission to build a facility replicating Fenway Park in Quincy, MA. The branding efforts include a logo and a series of secondary logos designed for merchandise application. The logo will be unveiled during a 7:00pm ET press conference tonight at Fenway Park’s .406 Club (THE DAILY).
ADDITIONAL NIELSEN OVERNIGHTS FROM THE WEEKEND
The following presents many of the Nielsen overnight ratings that were not available as of The Daily’s presstime today (THE DAILY).
| EVENT | DATE | NET | TIME | RAT/SHR |
| Tennis: French Open | 6/5 | NBC | 10:00-1:00pm | 1.6/5 |
| Tennis: French Open | 6/6 | NBC | 9:00-12:00pm | 2.3/7 |
| Golf: Sr PGA Championship - 3rd Rd. | 6/6 | NBC | 12:00-3:00pm | 1.4/4 |
| "AFL On NBC": Predators-Storm | 6/6 | NBC | 3:00-5:30pm | 1.5/3 |
| LPGA: McDonald's Champ.-Final | 6/7 | CBS | 3:00-6:00pm | 1.5/3 |
| "NASCAR On Fox": Pocono 500 | 6/7 | Fox | 1:15-5:00pm | 5.1/12 |
| Tennis: French Open | 6/7 | NBC | 9:00-2:00pm | 1.8/5 |
| U.S. Open Preview | 6/7 | NBC | 2:00-2:30pm | 1.4/3 |
| Golf: Sr PGA Championship - Final Rd. | 6/7 | NBC | 2:30-5:30pm | 1.3/3 |
| "AFL On NBC": Rattlers-SaberCats | 6/7 | NBC | 5:30-8:00pm | 1.1/2 |
BUZZER BEATERS
ESPN today named former Universal Television VP/Affiliate Marketing & Local Ad Sales Lino Garcia as ESPN Deportes GM. In the role, Garcia will be responsible for the day-to-day management of programming, production, affiliate sales, ad sales and marketing (THE DAILY).
The AP reports that Lennox Lewis will fight Vitali Klitschko June 21 at Staples Center. The bout will be broadcast live on HBO. Lewis was scheduled to fight Kirk Johnson, but Johnson “dropped out of the fight after tearing a chest muscle in training.” Klitschko is the No. 1 contender for Lewis’ WBC heavyweight title and was previously scheduled to fight on the undercard. His fight against Cedric Boswell was canceled (AP, 6/9).
ESPN.com reports that the Hornets will name Tim Floyd as their new coach during a 5:00pm ET news conference. Floyd will be offered a three-year contract “worth at least $4.8[M] in base pay” (ESPN.com, 6/9).
The HOUSTON CHRONICLE reports that former Knicks coach Jeff Van Gundy today “instructed his agent Jim Ornstein to begin serious contract negotiations designed to make him the next Rockets coach” (HOUSTONCHRONICLE.com, 6/9).
MISL today announced that the St. Louis Steamers have officially been granted full membership in the league and will commence business operations immediately. The team’s first game will be played October 25 against the K.C. Comets at The Family Arena in St. Louis. Additionally, the MISL today announced that the '04 All-Star Weekend will be held in St. Louis February 27-29 (THE DAILY).
ESPN and The Binion Horseshoe Hotel & Casino of Las Vegas today announced a three-year agreement to televise the World Series of Poker, beginning July 8 at 9:00pm ET. The series will include seven one-hour Tuesday night telecasts. This year’s tournament was played April 15-May 23. ESPN has televised the event six times (THE DAILY).
The Minneapolis STAR TRIBUNE reports that columnist Sid Hartman is a recipient of the Curt Gowdy Media Award, given by the Basketball HOF. Hartman will be honored during the HOF’s enshrinement weekend September 4-7 in Springfield, MA (Minneapolis STAR TRIBUNE, 6/9).
CHANNEL SURFING
ABC will air the Stanley Cup Finals: Mighty Ducks-Devils Game 7 at 8:00pm ET.
ESPN will air the ConAgra Foods LPGA Skins Game at 8:00pm ET.
ESPN will air Phillies-Angels at 10:00pm ET.
ESPN Classic’s “SportsCentury” will profile Tiger Woods at 8:00pm ET.
ESPN’s “Outside The Lines Nightly” will examine the potential void in the Big East at midnight ET, through the eyes of Virginia Tech and West Virginia, as those schools re-evaluate their status and financial future.
Lakers G Kobe Bryant, Bucs DT Warren Sapp, U.S. Olympian Apolo Anton Ohno, surfer Holly Beck, actor Fred Dryer and “American Idol” contestant & “54321” personality Kimberly Caldwell are scheduled to appear on FSN’s “BDSSP.”
WUSA CyberRays and U.S. National Team D Brandi Chastain will be on CBS’ “The Late Late Show” with Craig Kilborn at 12:35am ET.
A&E’s “Biography” will profile Harrison Ford at 8:00pm ET.
USA Network will air the 2003 World Stunt Awards at 8:00pm ET.
HEADLINERS
Here are tonight’s headline guests on the following talk shows:
| “Late Show” | Juliette Binoche |
| “The Tonight Show” | John Corbett |
| “The Late Late Show” | Lou Diamond Phillips |
| “Late Night” | Chazz Palminteri (r) |
| “Jimmy Kimmel Live” | Tyra Banks |
TODAY’S ARTICLES OF INTEREST
The Newark STAR-LEDGER’s Matthew Futterman writes, “It seemed like a coup three years ago: a clean solution to a messy controversy over dueling arena proposals and one more piece in a puzzle that would create the model sports company of the 21st century. Now, even with the Devils on the verge of winning their third Stanley Cup in the past eight years, the 2000 purchase of the team by a group led by YankeeNets investors Raymond Chambers and Lewis Katz for $175[M] plus $20[M] in debt looks like one of the worst deals in recent U.S. sports history” (Newark STAR-LEDGER).
The WASHINGTON POST’s Lee Hockstader wrote, “These days the Astrodome’s silence is broken only sporadically, and the events there are a poor match for the arena once proclaimed the Eighth Wonder of the World. The other day, a local law firm held its annual softball game there. Not long ago, a baseball-themed bar mitzvah took place on the infield” (WASHINGTON POST).
See The Daily Insider’s Articles of Interest section for more sports business-related links.
TODAY’S TEASER…
Sports: Since the NHL expanded following the ’67 season, how many Game Sevens have there been in the Stanley Cup Finals?
IN OTHER NEWS…
The AP reports that more than 1,000 people “crammed into a midtown bookstore Monday to see” Sen. Hillary Rodham Clinton (D-NY) and get a signed copy of her memoir, “Living History.” The scheduled one-hour event lasted more than 2 ½ hours, “as passersby hopped onto the end of the line that stretched around the corner inside police barricades” (AP, 6/9).
THE DAILY STAT: N.Y. TIMES BESTSELLING NONFICTION
The following presents best selling nonfiction books for the week ending May 31 (NYTIMES.com, 6/9):
| THIS WEEK | HARDCOVER NONFICTION |
| 1) | AN UNFINISHED LIFE, Robert Dallek (Little, Brown) |
| 2) | THE TEAMMATES, David Halberstam (Hyperion) |
| 3) | A PATRIOT'S HANDBOOK, selected by Caroline Kennedy (Hyperion) |
| 4) | MONEYBALL, Michael Lewis (Norton) |
| 5) | A SHORT HISTORY OF NEARLY EVERYTHING, Bill Bryson (Broadway) |
| 6) | LEAP OF FAITH, Queen Noor (Miramax) |
| 7) | WHO'S YOUR CADDY, Rick Reilly (Doubleday) |
| 8) | DERELICTION OF DUTY, Robert (Buzz) Patterson (Regnery) |
| 9) | CHARLIE WILSON'S WAR, George Crile (Atlantic Monthly) |
| 10) | WHAT SHOULD I DO WITH MY LIFE?, Po Bronson (Random House) |
…TODAY’S ANSWER
Four. Canadiens over Blackhawks (’70-71); Oilers over Flyers (’86-87); Rangers over Canucks (’93-94); Avalanche over Devils (’01-02). Tonight will be the fifth.
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