| | The Daily Insider
Afternoon News & Headlines
Monday, June 24, 2002
4:00pm ET | |
| • | Gatorade Ads For Fierce Line To Feature Derek Jeter, Stone Gargoyles |
| • | CBC's NHL Playoff Ratings Bolstered By Presence Of Canadian Teams |
| • | FSN's “Best Damn” Goes Interactive To Celebrate “Summer” Of Programming |
| • | Ever Wonder What ESPN Gives Away In The ESPY Gift Bags? |
| • | England's Final Bow In World Cup Attracts Record Viewership |
| • | Buzzer Beaters/Daily Stat/Articles of Interest/In Other News/Channel Surfing |
JETER TO CHALLENGE STONE STATUES IN NEW GATORADE TV ADS
BRANDWEEK reports that Gatorade "will launch the latest in its series of TV ads for its Fierce line" with a spot featuring Yankees SS Derek Jeter during MLB's 73rd All-Star Game on July 9. The 30-second spot, "Visitors" from Element 79, Chicago, is "set in a Gotham City-type setting," and stone statues "come to life to challenge Jeter to a game of baseball." Gatorade is an MLB sponsor (BRANDWEEK, 6/24 issue).
MAPLE LEAFS, CANADIENS POST-SEASON PLAY BOOSTS CBC RATINGS
The CBC drew the highest TV ratings for the NHL playoffs since '93, courtesy of postseason success of the Maple Leafs and Canadiens. CBC's "Hockey Night in Canada" broadcasts drew an average 1,981,000 viewers in the playoffs, up 32% from a year ago. In '93, the network drew an average 2,012,000 viewers (BLOOMBERG NEWS, 6/24).
FSN CELEBRATES WITH ITS “BEST DAMN” DATING SERVICE, PERIOD
FSN's "Best Damn Sports Show Period" will celebrate its one-year anniversary with an "All-Star Summer" of programming, beginning tonight and running through July 19. Two interactive contests, including "Win A Date With A Cheerleader," will highlight the promotion. Viewers who sign up online can submit a video through the mail to win a date with one of four pro cheerleaders. The dates will be televised throughout the "All-Star Summer," with uncut footage available on FOXSports.com (THE DAILY).
IN THE BAG: INVENTORY FOR THIS YEAR'S ESPY AWARDS GIFT BAG
The gift bags given to presenters and nominees at the 10th annual ESPY Awards – scheduled for July 10 – will include a spa certificate to Amadeus Spa, a suite for a weekend at an Ian Schrager hotel, a DVD collection from Walt Disney, one year bi-coastal membership to the Sports Club/LA, a Discover to Go card, dinner for two at Hama Sushi in the Staples Center during a Lakers, Clippers or Kings game night, Siemens cell phone and car kit, Spy sunglasses, Cedarburg Candles, a Sony Playstation 2 with releases of 989 sports games, a free Jamba Juice a week for a year and Lois Hill Jewelry (THE DAILY).
SEAHAWKS STADIUM LAUNCHES NEW HOMEBASE ON THE INTERNET
With details of the Seahawks Stadium's grand opening scheduled for August, the team's redesigned SeahawksStadium.com has launched and will provide fans with details on the opening, as well as Seahawks Exhibition Center events, facility rental information, and tickets to Seahawks games and other local events (THE DAILY).
BUZZER BEATERS
DAILY VARIETY reports that Brazil's 2-1 quarterfinal victory over England on Friday morning "drew almost 17 million viewers, the biggest morning audience on any U.K. channel for 10 years" (DAILY VARIETY, 6/24).
Delta Air Lines and the Mets announced that they have teamed for the "Delta Getaway Game," which will offer baseball fans and SkyMiles members an all-expense paid trip from NY's JFK airport to S.F. to attend two Mets-Giants games on August 21 and August 22 (THE DAILY).
Electronic Arts Inc. today announced the release of "F1 2002" for the Nintendo GameCube. "F1 2002" is the first Formula One game to feature drivers and teams from the '02 season (THE DAILY).
The AP reports that a Swiss investigation of FIFA President Sepp Blatter "continues [today] despite the withdrawal of a criminal complaint against him" by members of FIFA's exec committee. Eleven members of FIFA's 24-man exec committee "filed the complaint in a Zurich court last month on the basis of a document from FIFA General Secretary Michel Zen-Ruffinen alleging corruption and financial mismanagement" (AP, 6/24).
TODAY'S ARTICLES OF INTEREST
The WASHINGTON TIMES' Eric Fisher on league-run teams in a slumping economy.
The DENVER POST's Patrick Saunders on the new Denver AFL franchise.
ESPN.com's Darren Rovell on variable ticket pricing.
The FLORIDA TIMES-UNION's Jeff Elliott on the ATP Tour.
The ROCHESTER DEMOCRAT & CHRONICLE's Leo Roth on the NFL adding ephedra to its banned substance list.
The PHILADELPHIA INQUIRER's Bill Lyon on why Harvey Pollack belongs in the Basketball Hall of Fame.
The PHILADELPHIA DAILY NEWS' Sam Donnellon on the inevitability of coaches being fired.
In a cover story for the BOSTON GLOBE MAGAZINE, Charles Pierce writes that "the national pastime's … real problem is irrelevance."
See The Daily Insider's Articles Of Interest section for more sports business-related links.
IN OTHER NEWS…
NBC today inked a $50M deal with Donald Trump to "become the mogul's new beauty pageant partner." Under the five-year deal, NBC "will pay Trump $10 million per year to broadcast the three pageants" starting in '03 (DAILY VARIETY, 6/24).
Vivendi Universal today said that it will "sell a stake of up to 15.6 percent in utilities company Vivendi Environnement," which will "dilute Vivendi Universal's holding in Vivendi Environnement from 63 percent to 42 percent and should help Vivendi Universal shave [$1.65B] off its debt" of $32.4B (AP, 6/24).
The AP reports that shares of Martha Stewart Living Omnimedia "fell precipitously, hitting its historic low" today as concerns about her links to an insider trading investigation were "stoked by the suspension of her stockbroker by Merrill Lynch." The stock was trading at $12.99, down 18.66%, in late afternoon trading (AP, 6/24).
DAILY VARIETY reports that the Nielsen numbers have "body-slammed" WWE Chair Vince McMahon as "Smackdown" has lost 35% of its 12-to-17-year-old males for the first 5 1/2 months of the year compared with the same period in '01. The two-hour series on UPN "has also seen its household ratings fall by 10%" (DAILY VARIETY, 6/24).
THE DAILY STAT: N.Y. TIMES BEST SELLING NONFICTION
The following presents best selling nonfiction books from the N.Y. Times the week ending June 15 (N.Y. TIMES).
| THIS
WEEK | | HARDCOVER NONFICTION |
| 1) | | YOU CANNOT BE SERIOUS, John McEnroe with James Kaplan (Putnam) |
| 2) | | THE RIGHT WORDS AT THE RIGHT TIME, edited by Marlo Thomas (Atria) |
| 3) | | STUPID WHITE MEN, Michael Moore (ReganBooks/HarperCollins) |
| 4) | | MASTER OF THE SENATE, Robert A. Caro (Knopf) |
| 5) | | FIREHOUSE, David Halberstam (Hyperion) |
| 6) | | JOHN ADAMS, David McCullough (Simon & Schuster) |
| 7) | | ONCE UPON A TOWN, Bob Greene (Morrow) |
| 8) | | MEDAL OF HONOR, Allen Mikaelian (Hyperion) |
| 9) | | LUCKY MAN, Michael J. Fox (Hyperion) |
| 10) | | A MIND AT A TIME, Mel Levine (Simon & Schuster) |
| |
CHANNEL SURFING
ESPN will air Braves-Mets at 8:00pm ET.
ESPN Classic's "SportsCentury" will profile Jennifer Capriati at 8:00pm ET.
Warriors F Antawn Jamison and Univ. of MO basketball coach Quin Snyder will be on ESPN's "Unscripted."
Adam Sandler and model Leeann Tweeden will begin the "All-Star Summer" on FSN's "Best Damn Sports Show Period."
Cardinals beat writer Joe Strauss and Rocky Mountain News baseball columnist Tracy Ringolsby will appear on FSN's "The Last Word."
A&E continues its "TVography" series with a profile of the TV star Suzanne Somers at 8:00pm ET.
CNN premieres "Connie Chung Tonight" at 8:00pm ET. U.S. men's national soccer coach Bruce Arena will be a guest.
USA will air "A Tribute to Tom Hanks: The 2002 AFI Life Achievement Award" at 9:00pm ET.
ESPN's Jay Mohr will appear on ABC's "Politically Incorrect" with Bill Maher.
U.S. men's national soccer team members Landon Donovan, Jeff Agoos, Clint Mathis, Brian McBride, Claudio Reyna, Gregg Berhalter and Tony Sanneh will appear on CBS' "Late Show" with David Letterman at 11:30pm ET, as well as on NBC's "Today" show at 7:00am ET tomorrow morning.
Mathis and McBride will appear on ABC's "Good Morning America" at 7:00am ET.
Arena and Agoos will appear on CBS' "The Early Show" at 7:00am ET.
Donovan, Mathis, McBride and Arena will appear on "Live With Regis & Kelly" at 9:00am ET.
HEADLINERS
Here are tonight's headline guests on the following talk shows:
| "The Late Show" | Will Smith |
| "The Tonight Show" | Johnny Knoxville |
| "The Late Late Show" | Neal McDonough |
| "Late Night" | Will Ferrell (r) |
If you have any questions, comments or suggestions, please let us know at:
dailyinsider@sportsbusinessdaily.com
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