Menu
SBJ Best Places to Work in Sports

Two weeks left to nominate your company for 2024

Marketing and Sponsorship

Sports nutrition brand spent into bankruptcy, but new owner is bullish

BioSteel’s eight-year deal with the NHL and NHLPA lasted less than two years. getty images In July 2022, Canadian sports nutrition brand BioSteel signed an eight-year deal worth nearly $14 million annually to become the official sports drink of the NHL and NHLPA. It was the biggest sports...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: June 4, 2024

Media deals for $1,000; Putting money into Bank of America Stadium; One key voice in golf calls Monahan favorite for "comeback player of the year"

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/05/13/refueling-biosteel

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/05/13/refueling-biosteel

CLOSE