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Stock Answer: One way Blank decided Home Depot could boost its business was to sponsor a NASCAR team

Arthur M. Blank had not yet joined the NFL world when he went looking for a new way to deepen customer loyalty to The Home Depot, only to have a Pro Football Hall of Fame inductee convince him that the best way to do so was with a NASCAR sponsorship. In 1998, Joe Gibbs, who had coached Wash...

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