Marketing and Sponsorship

Richmond Ivy signs CarMax, Sabra as kit sponsors

By Alex Silverman 4.26.2024

Richmond Ivy

Expansion USL W League club Richmond Ivy SC has signed CarMax as its inaugural front-of-kit sponsor and hummus brand Sabra as a sleeve sponsor. The team is owned by 22 Holdings, which also owns the USL Championship Richmond Kickers, and will begin play in the pre-professional W League next month at City Stadium.

CarMax and Sabra will be featured on the Ivy’s home and away kits. For CarMax, the deal adds to a women’s sports portfolio that also includes league-level deals with the NWSL and WNBA, as well as several team-level deals. The Richmond-based auto retailer is also a sponsor of several local teams, including the Kickers, the Double-A Eastern League Flying Squirrels, Univ. of Richmond and VCU. Sabra hummus is produced in nearby Chesterfield County.

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