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NBA Play-In Tournament sets viewership record

This season’s NBA Play-In Tournament was easily the most-watched edition of the event since it started as a six-game tourney in 2021 (not included in regular-season numbers). TNT, truTV, ESPN and ESPN2 averaged 3.2 million viewers over the six games, 22% higher than last year and 12% better than the prior record set back in 2021. This year saw the second- and third-best Play-In Game audiences yet in Kings-Warriors (4.1 million) and Lakers-Pelicans (3.9 million), respectively. The record remains Lakers-Warriors back in 2021 (5.6 million).

 

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