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Kraft, Team D3 collab on digital Gillette Stadium

Kraft Sports and Entertainment and The Kraft Group have partnered with technology consultant Team D3 to produce a digital twin of Gillette Stadium and Patriot Place. The replica of the home of the New England Patriots and Revolution, as well as the 1.3-million-square-foot mixed-use development, will provide a digital avenue to enhance the logistics and safety protocol for the entire venue while also allowing for enhanced event planning and future enhancements testing. This is Team D3’s first digital twin of a sports or entertainment venue. Past work for the company has included projects in the aviation, government and energy sectors. 

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