Panthers LW Matthew Tkachuk has become “one of the more marketable players in the NHL,” and with the playoffs underway, there is "no shortage of television spots featuring" him, according to George Richards of FLORIDA HOCKEY NOW. Some ads, like the one for Tim Hortons and their new trading cards promotion, star Tkachuk “along with brother Brady and father Keith," while others, such as the one for Great Clips, feature just Tkachuk. Amerant Bank billboards around South Florida also feature Tkachuk. A Celsius spot filmed at the new IcePlex in Fort Lauderdale last month “is on its way.” Also coming is a behind-the-scenes documentary series on Amazon which “already followed Tkachuk around -- and will feature Brady’s visit to Sunrise earlier this month.” That is reportedly going to be “released in the fall.” Tkachuk said, “There’s quite a few things coming out. I guess they were saving it all for the playoffs. … I just try to have fun with it, show my personality a little bit. I try to find the right brands to work with, find the right fit.” He added, “When the league asks me to do something, I usually say yes to it” (FLORIDA HOCKEY NOW, 4/21).
