Menu
Events and Attractions

Red Bull draws large crowd of F1 fans for Showrun event in D.C.

F1 fans on Saturday "packed eight-deep along Pennsylvania Avenue" for Red Bull’s first Showrun in D.C., according to George Gerbo of the WASHINGTON TIMES. Event organizers estimated the crowd to be "more than 50,000 along the five-block makeshift track. Fans "craned to catch a glimpse as the machines sped by, going so far as to climb up trees and even some light poles to get a better view." What fans "predominantly came to see" was Oracle Red Bull Racing’s RB7, the car driven to a F1 world championship by Sebastian Vettel in 2011. Thirteen-time GP winner David Coulthard “piloted the car in the shadow of the U.S. Capitol." While D.C. "hasn't been among the rumored destinations" for any potential F1 expansion, Coulthard “gave his endorsement to the energy and vistas he saw along D.C.’s streets." Coulthard: “If they did a Grand Prix here, you would sell out because people have turned up today, and this is just a demonstration” (WASHINGTON TIMES, 4/20). NBCNEWS.com’s Kapur & Hayes wrote the event was part of a series of events in U.S. cities designed to “bring the world’s fastest race cars closer to the sport’s fastest-growing fan base.” Coulthard said, “The American owners, Liberty [Media], have understood very well the American market ... and they’ve opened it up and made the paddock more accessible.” Kapur & Hayes noted this year is a “crucial time for the sport in the U.S., a test of whether it can keep growing -- or even sustain its new fans” (NBCNEWS.com, 4/20).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/04/22/f1-red-bull-showrun-dc

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/04/22/f1-red-bull-showrun-dc

CLOSE