DKNY will once again have a presence in Yankee Stadium with an 855-square-foot billboard in right field featuring the new DKNY logoYankees
WOMEN'S WEAR DAILY's Lisa Lockwood noted DKNY has entered a “multifaceted, long-term partnership” with the Yankees. The company will “once again have a presence in Yankee Stadium with an 855-square-foot billboard in right field featuring the new DKNY logo.” In 2010, the company “made history as the first fashion brand to advertise on this scale at Yankee Stadium.” DKNY and Yankees co-branded hats will be available to shop on DKNY.com. In addition to the billboard, DKNY will have "other digital in-stadium formats” (WOMEN’S WEAR DAILY, 4/2).
WHAT'S YOUR AREA CODE? In Milwaukee, David Clarey reported fast-food chain Culver’s partnered with the Rays to give away their “famed fired cheese curds" as part of a new “Curds In The Third” promotion. If the Rays score in the third inning of a home game, fans “get a promo code they can use for a free order of cheese curds through the Culver's app.” The deal “prompted some in Wisconsin to wonder why there wasn’t a deal in place locally” with the Brewers (MILWAUKEE JOURNAL SENTINEL, 4/1).
