FOOTWEAR NEWS’ Stephen Garner reported western footwear brand Justin Boots has inked a new partnership deal with the Rangers to serve as the team’s "official boot." Justin Boots will introduce the “Give ‘Em The Boot” activation that will take place at each regular season home game. When the opposing team switches pitchers mid-game, Justin’s “Give ‘Em The Boot” promotion will give fans the “chance to win a free pair of boots.” Justin will also introduce "two oversized boot photo opportunities around Globe Life Field” (FOOTWEAR NEWS, 3/29).
LARGE-SCALE PARTNERSHIP: In Dallas, Irving Mejia-Hilario reported Epsilon is offering all 930 athletes involved in the NCAA Women's Tournament the "opportunity to partner" with the marketing and branding company. Since the tournament started, more than 300 women’s basketball athletes have signed on to the company’s NIL deal, “notching $500 and career-building resources in the process.” At least one athlete from 65 of the 68 teams in the tournament have opted into it. The deal requires athletes to “make a social media post showing a moment that captures teamwork” as part of the company’s “Work Together to Win Together” campaign (DALLAS MORNING NEWS, 3/29).
BASEBALL ACTIVATIONS: The Rockies and PNC are launching a new program called Saves For Kids, focused on making a difference for disadvantaged, at-risk youth in the Denver community. For every save the Rockies record in the 2024 season, the program will provide funding to the Denver Children's Foundation. PNC also continues its sponsorship of the Mariners Dream Team Assembly Program and The Mariners Run the Bases Campaign. PNC continues working with the Pirates and Nationals to present Going to Bat for Small Business, which recognizes small businesses who make a positive impact in their community and provides awards like hospitality, marketing and advertising packages (PNC).
