Rhone adds execs Pitaro, Roering to board

Activewear brand Rhone has appointed ESPN Chair Jimmy Pitaro and longtime marketing exec Tess Roering, formerly the Chief Commercial Officer for CorePower Yoga and head of marketing for Athleta, to its board. They join Rhone co-founder & CEO Nate Checketts, his brother-in-law and fellow Rhone co-founder Carras Holmstead, Checketts’ father and decorated sports business exec Dave Checketts, L Catterton Managing Partner Jon Owsley and Sweaty Betty co-founder Simon Hill-Norton. Rhone’s leadership recently assembled an investor group including multi-team owner David Blitzer and Charlotte Hornets co-Chair Gabe Plotkin to reacquire the company from L Catterton. The new board members, who join ahead of the May debut of Rhone’s first womenswear line, are expected to play a role in the lifestyle brand’s efforts to reach a wider audience.