Ralph Lauren Fragrances' newest men’s fragrance, an eau de toilette called Polo Est. 67, will be backed by a campaign featuring Yankees RF Aaron Judge (WOMEN'S WEAR DAILY, 3/14).
The Triple-A Int'l League Charlotte Knights have "benched Pepsi in favor of Coke at Truist Field." Pepsi Bottling Ventures has held "exclusive soft drink, bottled water and sports drink pouring rights" at Truist Field since the uptown Charlotte stadium opened in 2014 (CHARLOTTE BUSINESS JOURNAL, 3/14).
The PWHL and Hyundai Auto Canada today signed a multiyear Canadian partnership, with Hyundai named the first-ever Official Vehicle of the PWHL. The partnership also names Hyundai Canada as the Official Vehicle of the league’s three Canadian teams in Montreal, Ottawa, and Toronto (PWHL).
The UFL has named The Dome at America’s Center, home of the St. Louis Battlehawks, as the host site of the 2024 UFL Championship Game on June 16 (UFL).
Major League Rugby has named San Diego as the host site for the 2024 MLR Championship, which will be played at Snapdragon Stadium on Aug. 4 (MLR).
Workwear brand Truewerk has partnered with Stewart-Haas Racing as its as the official performance workwear, apparel and uniform. Truewerk will outfit the team with the company’s gear (Truewerk).
FloSports will sublicense several big cycling events from Warner Bros. Discovery and stream them in Canada as part of a new deal. The calendar of races includes the Giro d’Italia, men’s and women’s UCI World Tour, UCI Mountain Bike World Series, UCI Track Champions League and a number of BMX and Cyclocross events (SBJ).
