Aramark
Digital ID by Aramark, ID Mission and Zippin
Zippin, ID Mission and Aramark Sports + Entertainment collaborated to create Digital ID, in which fans could enroll with their faces and confirm their ID in the concessionaire’s Brew Thru lanes at all nine Zippin store locations at Empower Field at Mile High in Denver. Zippin brought ID Mission, a company endemic to the finance world, into the fold to bring this concept to life.
MLB
Go-Ahead Entry by MLB
Major League Baseball launched Go-Ahead Entry with the Philadelphia Phillies at a pair of Citizens Bank Park entry gates. Since debuting in August, more than 16,000 fans enrolled in the program, achieving 68% faster entry than a traditional entry lane. A camera identifies registered fans (the program is opt-in), automatically scanning their tickets once they’re identified and allowing them to enter the game without stopping. The Go-Ahead lanes moved 2.5 times more people through than a traditional lane, while 98% of fans surveyed who used Go-Ahead Entry reported that they were highly satisfied with their experience, another strong bit of evidence in favor of biometrics adoption by sports leagues, teams and venues.
OnePlan
OnePlan
OnePlan’s event and venue planning software is used to design and organize sporting events, including the 2024 Paris Olympics. OnePlan is being used to design the Games’ physical footprint, but also by broadcast partners, who use the software to map camera positions, lighting, and other critical broadcast elements. In addition, OnePlan has helped the Los Angeles Clippers land several multimillion-dollar suite deals at Intuit Dome, even though the arena doesn’t open until this summer.
Verizon
Private Network at the F1 Miami Grand Prix by Verizon
The virtual private network deployed for the Miami Formula One race helped event and venue operations staff cope more easily with the 200-plus-acre site and more than 250,000 fans (over three days). Thirty-seven point-of-sale devices and four ticket scanners were backed by the private wireless setup, giving operators total flexibility to move those where needed, while race team members and venue staff could communicate in real time for operational purposes without being bogged down by fans’ use of public networks.
St. Louis City
St. Louis City App
St. Louis City opened CityPark and debuted in MLS in 2023, with a post-pandemic club and ticketless, cashless, frictionless and mobile-first fan experience. The club’s app, built in-house, sits at the center of that experience. In its first year, the app drove $3.5 million in revenue, thanks to a monthly active user base six times the size of the stadium. Seventy-six percent of users opted in for push notifications, and the app enabled an order-ahead concessions program that took pressure off the stadium’s concourses at halftime.
Zippin
Zippin
Zippin’s 2023 centered on continuing to innovate, whether through the launch of its Walk-Up markets concept that converts traditional concession stands into Zippin stores without a significant construction project or through the API framework called Zippin Gateway. The Walk-Up market debuted during a Taylor Swift concert at Arrowhead Stadium and booked 80% higher sales than the previous stand in its first outing, with an average shopping time of 36 seconds. Zippin Gateway ensures that the company can continually add new experiences to its stores, supporting ongoing innovation, like its integration with DraftServ to find a checkout-free solution for draft beer.
