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Jets' pregame presentation additions target increase in fan engagement

The Jets have instituted a "series of initiatives over the last two seasons" at MetLife Stadium to "try to create more -- and more meaningful -- fan involvement at the games," according to Dave Blezow of the N.Y. POST. First on the list was to "try to get people into the games on time," as the team figured "about half of the fans were still tailgating during the opening kickoff." The Jets last season installed "pyrotechnics, lasers, T-shirt cannons and a sing-along national anthem." Jets President Hymie Elhai said, “There’s a sentiment from ownership on down to let’s really enhance what we’re trying to do with our fans and keep them engaged. What are these things we’re creating that can ultimately be ‘signature Jets.’" Blezow noted the Jets "took cues from other teams to cultivate a new feel for home games." Elhai said, “You go to all these games on the road and you see what other teams do when they score a touchdown, when the players are introduced, and we wanted to create our own signature thing. So we looked at every aspect and said, ‘What can make it better?’ and ‘What can get the fans behind it?’" Blezow noted the team "studied how MetLife Stadium hosts concerts and found Waveband wristbands, produced and operated by a company named PixMob, to be an enticing solution." They now have the ability to "turn the LED stadium lights off for the wristband show while the television broadcast is in commercial," and then "back on at full power for the resumption of the game" (N.Y. POST, 10/11).

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