Quint
This weekend is the biggest of the year for premium experiences purveyors Quint, which will have 15,000 guests at Churchill Downs for the 150th Kentucky Derby and another roughly 3,000 at the F1 Miami Grand Prix. Yesterday saw Quint CEO
Brian Ruede driving from Cincinnati to Louisville for the Derby, which is one of Quint’s most important and oldest clients (they’ve worked together since 2008). Owing in part to the importance of this Derby, he’ll remain in Kentucky the whole weekend.
“We’ve got an unbelievable management team,” said Ruede, whose company is owned by Liberty Media, parent company of F1. "This is one of those where we try to divide and conquer.”
Quint will have around 75 full-time employees at Churchill Downs, which has undergone a huge spate of premium renovations and additions during the last decade. That only helps Quint’s business, which provides customers with tickets to events, but also airfare, lodging, access to private events, and other add-ons. For the Derby, Quint offers roughly 70 packages with another 30 hotel, transportation, and special event add-ons available. The 15,000 Quint customers will be a company record for a single event.
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“There are so many improvements that have gone on that have improved the customer experience at Churchill,” Ruede said, "and it's going to be fun to watch it all come together this year with 150.”
Down in Miami, Quint will have around 30 full-time staff (staff counts for F1 and the Derby don’t include the large number of temporary or contract workers that contribute). There are far fewer hospitality packages offered at the F1 race, but Quint runs its own hospitality there with the Champions Club, an experience it offers at all 24 F1 races. The RK Group, out of San Antonio, builds a temporary structure on the grounds of Hard Rock Stadium and provides catering services during the event. There are about a dozen other packages available, including the Paddock Club and the F1 Garage, one of Quint’s most premium experiences on offer, ranging usually from $27,500 to $35,000 per ticket. Only 30 are on offer and they sell out very quickly.
Quint
