Marketing and Sponsorship

NFL names Accenture an Official Business and Technology Consulting Partner in five-year deal

The NFL has named Accenture an Official Business and Technology Consulting Partner as part of a five-year agreement. The IT services firm will aid the league with artificial intelligence and data-driven decision-making across football operations, finance and human resources. Its reach will extend to NFL corporate and club systems....

FP Movement expands presence in tennis through Danielle Collins deal

Daily - 05/06/2024 | Daily - 05/06/2024

World No. 15 tennis player Danielle Collins has signed a one-year deal with FP Movement to “outfit her in all her activewear on and off the court until her retirement at the end of the tennis season,” according to Tim Newcomb of FORBES. FP Movement, a...

Terms of Texas A&M, Adidas revealed, runs through 2027

Daily - 05/06/2024

The terms of the deal between Texas A&M Univ. and Adidas that began in July of 2022 were revealed to be a five-year agreement worth more than $47M, according to Travis Brown of the Bryan-College Station EAGLE. The contract, which were made public "via an open records request," is set...

Stock Answer: One way Blank decided Home Depot could boost its business was to sponsor a NASCAR team

Journal - 05/06/2024

Arthur M. Blank had not yet joined the NFL world when he went looking for a new way to deepen customer loyalty to The Home Depot, only to have a Pro Football Hall of Fame inductee convince him that the best way to do so was with a NASCAR...

Report: Marvin Harrison Jr. has separate Fanatics deal amid NFLPA hold out

Daily - 05/06/2024

Cardinals WR Marvin Harrison Jr. has a “separate, individual memorabilia deal in place with Fanatics” amid him having not signed the NFLPA’s group licensing agreement , which would allow the union to market his name, image and likeness to more than 80 companies, according to sources cited by Josh Weinfuss...

CJ using title sponsorship of Byron Nelson to create greater community connection in Dallas

Daily - 05/06/2024

CJ Group has put down "roots in Dallas” with the completion of the first CJ Cup Byron Nelson yesterday after signing a long-term deal to become title sponsor in September, according to Adam Schupak of GOLFWEEK. South Korea-based CJ has had a "consistent presence in professional golf,” but it “stepped in...

Cardi B promotes Paris Games alongside Sha'Carri Richardson in new NBC spot

Weekend Rap - 05/05/2024

NBCUniversal continues to use star power in its promotion of the Paris Games, this time bringing in rapper Cardi B to meet U.S. sprinter Sha'Carri Richardson in a new promo. The 90-second video debuted during NBC's coverage of the Kentucky Derby on Saturday,...

Paramount, Duracell, AmEx headline F1 Miami sponsors activations

Unpacks Newsletter - 05/03/2024

As the first day got underway at the F1 Crypto.com Miami Grand Prix, another slew of sponsors unveiled their activations for the big race at the Hard Rock Stadium course (SBJ covered a spate of earlier activations this morning). ...

Visit Galveston counters Charles Barkley's comments with trolling billboards

Daily - 05/03/2024 | Daily - 05/03/2024

The Visit Galveston tourism organization responded to TNT’s Charles Barkley and his feud with Galveston after he claimed the city had "dirty ass water," as "a bunch of shots" directed at Barkley have “started popping up all around the area,” according to TMZ. One of the Outfront billboards read:...

Sponsor activation picking up ahead of Miami GP

Morning Buzz - 05/03/2024

Sponsor activation is picking up the pace heading into the first day of the third edition of the F1 Crypto.com Miami Grand Prix. TAG Heuer, an official sponsor of Red Bull Racing, has teamed up with U.S. apparel brand Kith to launch a new edition of...

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Quote Of the day

We're trying to show elected officials that if you build it, they will come.
-- Red Stars President Karen Leetzow, on using the team's June 8 game at Wrigley Field as a catalyst to getting funds for a new stadium in Chicago. CHICAGO SUN-TIMES, 5/4.

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Marketing and Sponsorship

NFL names Accenture an Official Business and Technology Consulting Partner in five-year deal

FP Movement expands presence in tennis through Danielle Collins deal

Terms of Texas A&M, Adidas revealed, runs through 2027

Stock Answer: One way Blank decided Home Depot could boost its business was to sponsor a NASCAR team

Report: Marvin Harrison Jr. has separate Fanatics deal amid NFLPA hold out

CJ using title sponsorship of Byron Nelson to create greater community connection in Dallas

Cardi B promotes Paris Games alongside Sha'Carri Richardson in new NBC spot

Paramount, Duracell, AmEx headline F1 Miami sponsors activations

Visit Galveston counters Charles Barkley's comments with trolling billboards

Sponsor activation picking up ahead of Miami GP

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