Menu
Media

NFL Draft audience down 3% after weaker Friday, Saturday

The NFL Draft in Detroit started strong on Thursday night, which was the best first round since 2021 Eric Seals/USA TODAY NETWORK
The NFL Draft saw a 3% drop on TV this year, but still remained well above what the event drew two years ago. ABC, ESPN, ESPN2 and NFL Network combined to average 5.7 million viewers, shy of the 5.9 million in 2023, but above the 5.2 million back in 2022. The draft hasn’t climbed above 6 million since 2021 (6.1 million that year). The event started strong on Thursday night, which was the best first round since 2021. But the audience fell 8% on Friday night without much QB fanfare or storylines, marking the least-watched figure for Rounds 2-3 since 2012. On Saturday, ABC/ESPN/NFL Net averaged just under 3 million viewers, down 3% from 3.1 million in 2023. ABC had 1.4 million viewers for its coverage of Rounds 4-7 on Saturday afternoon (went from around 12-7:15pm ET). That’s actually up from 1.3 million last year. ESPN drew 1.1 million in the same window Saturday, down from 1.2 million in 2023. NFL Network for the final day averaged 498,000 viewers, down from 583,000 on the Saturday telecast in 2023.

SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2024/04/30/nfl-draft-overall-viewership-espn-abc-nfl-network

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2024/04/30/nfl-draft-overall-viewership-espn-abc-nfl-network

CLOSE