Haas F1 Signs Rich Energy As Title Sponsor

Haas Formula 1 partnered with Rich Energy, according to SKY SPORTS. The team described the arrangement as a "multi-year agreement" starting in '19. Haas F1 said that "the partnership will result in a significant livery change to incorporate the colors of Rich Energy, while the team name will become Rich Energy Haas F1 Team." Rich Energy was previously linked to a bid to buy Force India F1 (SKY SPORTS, 10/25). MOTORSPORT's Jonathan Noble reported Rich Energy is Haas' first title sponsor since it joined F1 at the beginning of '16. Rich Energy CEO William Storey was in Austin, Texas, last weekend and "spoke to several teams before concluding a deal with Haas." Haas Team Principal Gunther Steiner said, "Securing a title partner in Rich Energy is another milestone moment in the development of Haas F1 team" (MOTORSPORT, 10/25).